Digital Marketing Manager

Job Description

We’re looking for a brilliant new team member to manage our digital marketing activity.

You will have a real passion for all digital channels and how to use these to bring our amazing brand and products to life, reach new customers and turn them into loyal brand advocates.

You will love collaborating with others, able to bring together different team members and skill sets to collaborate on marketing activity, leading the process to ensure everything is planned and delivered efficiently.

You will be full of energy and enthusiasm, with an inquisitive mind. Always looking for different ways to do things, happy to change and adapt and thriving in a fast-paced environment.

You will have meticulous attention to detail, ensuring anything that goes out is the best representation of our brand. You will love data, continually monitoring the performance of all our activity, looking for the ‘why’ behind the numbers and trying to find ways to optimise everything we do.

Responsibilities:

Managing the marketing calendar across channels, bringing together other people within the business to make this happen
Ensuring our marketing communications are joined up across channels and working with the wider team to ensure the customer journey between marketing touchpoints and the site is seamless
Developing and optimising our email marketing strategies, including setting the email calendar, email scheduling, list segmentation, automation and performance analysis
Managing our paid activity end-to-end from campaign and content planning, through production, delivery, in-flight monitoring optimisation and post-campaign analysis
Working with the wider team to keep abreast of our product offering, our Co community and our top-performing products and how this may affect marketing
Overseeing our Holly & Co social media accounts on Instagram, Facebook and Pinterest, planning the content calendar, monitoring and optimising performance, working with the social media manager
Working with a wider team on SEO to help manage the programme of work to optimise our SEO and ensure it is joined up with our paid activity
Reporting on performance across channels, using data from each platform and providing insights and recommendations

Requirements:

Minimum 3 years experience leading marketing activity for a retail e-commerce business across email, paid media and social
Experience running an email acquisition and retention programme using a sophisticated CRM solution. Experience with Klaviyo is ideal but not essential
Experience running organic social activity across Instagram and Facebook. Pinterest would be great but not essential
Experience running and optimising paid media campaigns in Meta and Google
Experience analysing data from social platforms, paid activity and Google Analytics (or similar analytics software) to create regular reports & insights
Understanding of the online customer journey and how this varies between channel and device
Strong communication skills, problem-solving skills, and attention to detail.

Success Criteria:

Deliver email marketing strategies that successfully and efficiently attract new customers and drive regular repeat purchases from existing customers
Manage a programme of paid media activity that performs against KPIs, continually adapting and optimising it to deliver better return for the business
Deliver activity across our organic social channels that brings to life our brand and our amazing products and inspires both new and existing audiences
Build efficient processes for the delivery of all marketing communications that work for all team members involved

A note:

We’re always looking for great people and know that women, in particular, are less likely to apply for a role if they don’t meet 100% of the criteria. If you feel you have the attributes we’re looking for but not the exact criteria, we’d still love to hear from you.

Diversity and inclusion are important to Holly & Co.

Diversity is about embracing differences, being inclusive, creating possibilities, and growing together to improve performance and the working environment.

We celebrate and embrace everyone's differences and treat every colleague with dignity and respect.

We know that diverse and inclusive teams help us deliver our best work, and we love to see applications from groups who are currently underrepresented in our industry.

Please let us know if you have any accessibility requirements or any other questions ([email protected])

Salary range:

Will be dependent on experience - but as a guide £42,000 - £48,000.

We’ll also require some flexible hours and occasional weekend work to meet the business's demands.

About Holly & Co:
We’re a young but growing entrepreneurial company looking to build our brilliantly driven and kind team.

We are a B Corp and committed to our role as a business, to provide an inclusive, thriving and safe environment for all our team.

Our culture is one based in kindness, to not only one another but our Co’s, the wider world, and our planet.

We are committed to building a company that is a force for good.

We learn from others, have a big vision and move fast. ‘Fast-paced entrepreneurial environment’ is used often, but we really are!

We invest in our team for the long term, and want to grow as a family together.

Application closes on Sunday 7th July.