Digital marketing manager and assistant manager - 18 month FTC

Key deliverables include, but are not limited to:  Plan and develop comprehensive and integrated email campaigns · Build email campaign canvas workflows in marketing automation tool and all associated campaign asset including, but not limited to, segments, emails, landing pages, forms and third-party integrations · Act as primary marketing automation tool administrator and maintain data quality in marketing database, and support alignment with CRM system (SalesForce) · Segment and leverage the marketing database for efficient and effective campaign targeting · Generate and analyse email campaign performance reports; assess campaign performance; and make recommendations for campaign performance improvement and optimisation · Execute email A/B tests for a test and learn approach · Maintain email templates, ensuring best practice is maintained · Work with marketing teams to create and execute email campaigns that support their objectives · Make recommendations for email campaign automation and best practices · Develop and manage various reports · Liaise with other team members and internal/ external stakeholders in the delivery of digital activities · Understand and ensure global compliance and opt-in policies are adhered to throughout all email campaigns · Create and manage website content Understand and ensure Corporate brand and compliance standards are met · Stay abreast of new trends, emerging technologies, regulatory and legal requirements · Analysis of the effectiveness of campaigns and technology used in delivery · Create and manage Salesforce marketing material records that serve as subscriptions · Support marketing teams in generating invitation lists within Salesforce · Monitor inbound communications from contacts responding to email marketing, and either reply or forward to appropriate contact owners · Design/amend imagery to be fit for email and website purposes using approved editing software.

Experience of using Oracle Eloqua, Marketo or similar marketing automation tool at a system administrator level including data management is essential • Demonstrable experience gained over 2-3- years of developing multiple email campaigns from design to execution to deliver business objectives is essential • Knowledge and implementation of data privacy regulation such as GDPR within and email marketing context is essential • Experience of working with CMS (such as WordPress) and CRM systems (eg. SalesForce) is strongly preferred • Working knowledge of HTML and CSS is strongly preferred • Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, AfterEffects is preferred • Prior knowledge and experience within digital marketing preferably within a business-to-business environment is preferred Candidate Profile: • Proficient knowledge of contemporary digital marketing best practices • Advanced Excel skills • To be comfortable with numbers and interested in turning data into actionable insights • High attention to detail, organisation skills, and ability to multi-task to meet deadlines • Able to work autonomously and at pace • Comfortable managing several different process/systems concurrently • Professional demeanour, strong communication and influencing skills, and ability to establish collaborative working relationships with remote internal and external stakeholders from across Business development and the wider business • Strong project management skills with ability to identify and resolve problems • Demonstration of technical understanding and the ability to effectively communicate technical ideas/proposals/challenges/questions to internal team members and stakeholders • Positive, enthusiastic outlook with an ability to work at pace with accuracy • Outstanding planning, organisational and evaluation skills with excellent attention to detail • Responsive and resilient team player • A passion about all things digital and interested in new technologies • Able to project a positive image of the marketing team and display resilience, tenacity and high degree of professionalism • Excellent spoken and written English; additional languages a great plus