Digital Marketing Manager - Data, Optimisation, UX, UI

Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI

Top reasons to work for this software client:

• Basic salary to 55k per annum.
• Remote based role.
• Flexible 37.5 hours per week.
• Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
• Award winning, fast paced collaborative Cybersecurity Software Business.
• Joining at an exciting time of company growth.
• Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI
• Working closely with the Head of Marketing, Sales & Product Teams.
• Opportunity to impact and propel your career, big emphasis on training & development.
• Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional
• Flexible hours - Including banking hours, shorter core hours on a Friday.
• Duvet Days, Recognition Awards
• Competitive Pension Scheme
• Cash-back Healthcare Plan.

Broad Core Responsibilities:

• Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
• Shape user journeys whilst delivering on the GTM plan.
• Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
• Optimise the website for users as well as search engines.
• Take ownership of the data architecture of the website / managing ongoing development.

Expected Qualifications, Skills & Experience:

• B2B tech marketing experience.
• Proven success in a data driven digital role.
• Ability to turn best practice and research into executable action plans.
• Experience in managing the digital tech stack and automation tools.
• Enjoy collaborating with content, sales, and product teams.
• Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).

Highly desirable:

• Experience in the Cybersecurity Industry
• Hands-on in-house PPC and SEO experience
• Experience of working with tools such as Semrush, Hotjar, Zoominfo