Digital Marketing Officer

This role supports digital marketing across CALM, with dedicated, protected time to build, manage and optimise paid social campaigns that recruit fundraisers into our Social Challenges programme.

• Working closely with the Digital Marketing Manager and Social Challenges Manager, the role will support day-to-day paid social delivery on Meta, using data, insight and testing to continuously improve results.

Responsibilities

Paid Social for Social Challenges (c.50% of role)

• Build, manage and optimise paid social campaigns on Meta to recruit participants into CALM’s Social Challenges.

• Translate campaign objectives into effective audience targeting, creative testing plans and budget allocation.

• Monitor performance daily, adjusting ads, audiences and spend to maximise lead volume, quality and cost-efficiency.

• Analyse campaign results, using platform data and internal insight to understand what’s driving high-value participants.

• Produce clear, actionable performance reports and recommendations for optimisation.

Campaign & Cross-Team Collaboration

• Work closely with the Digital Marketing Manager to support digital marketing activity across the organisation, including paid and organic social.

• Partner with the Social Challenges Manager to understand audience motivations, challenge mechanics and supporter journeys.

• Collaborate with CALM’s studio team to brief, test and refine creative that performs and stays on-brand.

• Feed performance insight back into campaign planning, proposition development and supporter experience.

Testing, Learning & Optimisation

• Implement structured testing across creative, copy, audiences and formats to improve performance over time.

• Use learnings from each campaign to inform future challenges and evergreen activity.

• Keep up to date with changes to Meta advertising, tracking, privacy and best practice, flagging risks and opportunities early.

Wider Digital Support

• Support wider digital marketing activity as required, including other paid digital channels and acquisition campaigns.

• Provide day-to-day cover for the Digital Marketing Manager during periods of leave, ensuring paid social campaigns continue to run smoothly and effectively.

• Support delivery of core marketing activity as required, including organic social, campaign optimisation, and reporting.

• Provide practical cover for the Social Media Manager when needed, supporting scheduling, publishing and basic community management to maintain a consistent social presence.

• Work with content colleagues to support drafting and optimising web and social content. 

• Act as a reliable point of contact for digital marketing activity during absences, escalating issues appropriately. 

• Contribute to improving CALM’s use of data, attribution and performance insight across digital fundraising.