Digital Marketing Officer

Do you want to use your digital marketing skills to help sick children and young people experience something truly special?

As Digital Marketing Officer, you'll play a key role in raising awareness of the incredible work carried out by a leading children's health charity. Whether that's funding life-saving medical equipment, pioneering research and innovation, or enhancing the hospital experience for children and their families. You'll help to share stories through digital platforms to inspire support and make a lasting impact.

You'll join a close-knit, supportive team who look after one other. One of the most unique and extraordinary things about this organisation is its trailblazing approach to flexible working and wellbeing. The entire organisation works a 30 hour, 4-day week paid at the full-time salary equivalent.

Salary: £26,848 - £31,439 per annum, depending on experience

Hours: 30 hours Mon-Thurs (4-day working week, paid as full-time)

Location: Hybrid, between Liverpool site and home

Benefits: 27 days holiday (+bank) FTE, 4% employer pension contribution, NHS Blue Light card, wellbeing programme

Culture: Flexible working and a culture that champions wellbeing

About the role

This is a hands-on role where you'll take responsibility for coordinating and maximising digital channels, including website, email and paid-for ads. With a focus on understanding SEO optimisation and Google ads, you'll use analytics and insights to improve digital engagement and impact.

Of course, you'll be coordinating and designing engaging creative copy as part of this role, but we aren't looking for just a content creator. This role requires a digital-first approach, grounded in data, analytics and insight, to drive awareness, engagement and action.

There's real scope to make this role your own and an opportunity for professional development and career growth down the line.

About you

You may be a digital marketing specialist already, or a marketing generalist with a keen interest to move into the digital space.

First and foremost, we're looking for someone with an analytical and data-driven approach to marketing. Someone who understand results are driven by the quality of the insight and information you have at your fingertips.

We'd love to see you demonstrating:

• Experience in a digital marketing, communications or content role.


• The ability to create and coordinate engaging digital content, especially in paid-for advertising.


• The skills to adapt messaging for different audiences and platforms.


• Experience using a CMS for website content and digital advertising platforms such as Meta and Google Ads.

To apply

If you're proactive and collaborative, and keen to contribute to a charity making magic happen, then we'd love to hear from you.

Please send a copy of your CV or profile to Gabi Smith at Charity People as the first step.

Deadline: 9am Thursday 25th June

Interviews: Tuesday 7th July

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.