Digital Marketing Specialist

Title: Digital Marketing Specialist

Salary: up to £35,000

Location: Cardiff/ Remote

About us

With over 25 years of experience, t2 group is the UK’s largest specialist provider of Apprenticeships to the Health and Social Care Sector. We partner with thousands of employers across the country, offering both job security and excellent opportunities for career progression.

Job description

We are seeking a dynamic and creative Digital Marketing Specialist to join our in-house marketing team and take the lead on digital campaigns across paid media, social platforms, and content channels. In this role, you will work closely with and report directly to the Head of Marketing & Communications, ensuring all campaigns align with the company’s brand vision and objectives.

Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.

Key responsibilities

Social media & content strategy

• Develop and manage social media strategies across platforms (Instagram, Facebook, YouTube, Snapchat, TikTok)
• Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis

• Plan and schedule multimedia content aligned with brand identity and objectives

• Collaborate with designers to optimise the creative customer journey

• Stay ahead of platform updates, emerging trends, and user behaviours

Paid media management

• Manage and optimise paid media campaigns across multiple platforms, including Google Search, Meta, LinkedIn, TikTok, and Snapchat
• Conduct audience & keyword research, advise on creative requirements, create search ad copy, and drive landing page optimisation to maximise campaign performance and search quality score.
• Monitor campaign performance, implement A/B testing and other optimisation techniques analyse data, and identify opportunities for optimisation and improvement, including ad copy, bidding strategies, and targeting.

Performance & analytics

• Monitor and report on performance on a weekly and monthly basis

• Use analytics to extract insights and optimise marketing strategies
• Stay informed on algorithm changes, industry benchmarks, and emerging best practices

Experience

• 2+ years of experience in digital marketing, PPC, or social media marketing
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
• Strong understanding of SEO and website optimisation
• Proven success delivering high-ROI cross-channel campaigns
• Proficiency in Google Analytics and reporting tools
• Experience using HubSpot
• Able to interpret and act on performance data
• Strong knowledge of organic and paid social media growth strategies
• Used to working in a fast-paced environment, you will have excellent time management skills and be adaptable with the ability to prioritise effectively
• Sound communication and presentation skills with a high level of attention to detail

Core Skills

• Degree in Business, Marketing, Communications, or a related field is preferred but not essential
• Genuine passion for Digital Performance Marketing, and desire to grow in your career
• Strong understanding of digital marketing principles and content creation tools
• Excellent written and verbal communication skills
• Strong organisational skills and attention to detail
• Self-Starter comfortable with working on your own as well as the ability to work effectively in a team and adapt to a fast-paced environment

If successful, we will ask you to present examples of a case where you have used your skills to grow a brand or increase lead gen for brands/companies you have worked with.

Benefits

• 25 days annual leave + bank holidays (increasing with length of service)
• Christmas & New Year shutdown period
• Pension Scheme
• Life Assurance Cover
• Specsavers Scheme
• NUS Discount Card eligibility
• Electric Vehicle Salary Sacrifice Scheme
• £500 employee referral bonus scheme
• Enhanced sick pay & maternity reward vouchers
• Employee well-being and assistance programme
• Office Hours:Monday - Thursday 8:45am - 4:45pm, Friday 8:45am - 3:30pm