Digital Marketing Specialist

Lead the development and execution of digital marketing strategies across B2B and B2C platforms to enhance brand engagement and drive conversion. Manage digital content, platforms, and campaigns using data-driven insights while collaborating with internal teams and external partners to deliver innovative marketing solutions.

Client Details

This role is with a medium-sized organisation in the retail industry, known for its commitment to innovation and customer satisfaction. The company is focused on delivering high-quality products and services and values a forward-thinking approach to digital engagement.

Description

• Develop and implement digital marketing strategies to drive online traffic and brand awareness
• Manage and optimise social media channels, email marketing campaigns, and website content
• Analyse digital campaign performance using analytics tools and provide actionable insights
• Coordinate with internal teams to ensure brand consistency across all digital platforms
• Identify trends and technologies in digital marketing to keep strategies current and effective
• Oversee paid advertising campaigns, including PPC and social media ads
• Collaborate with external agencies and vendors to enhance campaign effectiveness
• Monitor competitor activity and adjust strategies where necessary

Profile

A successful Digital Marketing Specialist should have:

• Proven experience in digital marketing within the retail industry
• Strong understanding of SEO, SEM, and social media marketing
• Proficiency with digital analytics tools such as GA4
• Ability to create and manage paid digital campaigns effectively
• Knowledge of content management systems and email marketing platforms
• Excellent attention to detail and ability to meet deadlines
• A data-driven approach to problem-solving and decision-making

Job Offer

• Competitive salary
• Generous holiday allowance and pension scheme
• Private healthcare coverage and performance-based bonus opportunities
• Hybrid working model with three days in Berkshire
• Opportunity to work in the dynamic retail industry with a focus on digital innovation