Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Ashford
Job Type: Full time/permanent - Office Based (Early finish on Fridays)
Salary: £38,000 - £40,000 per annum (Dependent on experience)

HRGO are excited to be exclusively supporting our client in their search for a talented and driven Digital Marketing Specialist to join their team and take their online presence to new heights.

Position Overview:

As a Digital Marketing Executive, you will be at the forefront of their digital marketing efforts. You will play a crucial role in managing the website, enhancing social media presence, executing email marketing campaigns, and implementing Hubspot strategies for effective lead generation. Your expertise will drive their digital marketing strategy, engage with their target audience , and expand the brand's reach.

Key Responsibilities:

• Manage and optimise the company website to enhance user experience and SEO performance.
• Develop, implement, and monitor social media strategies across all platforms to increase brand awareness and engagement.
• Design and execute effective email marketing campaigns to nurture leads and retain customers.
• Utilise Hubspot to manage marketing automation and track the performance of campaigns.
• Drive lead generation initiatives through strategic planning and execution of digital marketing campaigns.
• Collaborate with the marketing team to align digital marketing with overall business objectives.
• Monitor and analyse key performance metrics to continually improve marketing outcomes.

Required Skills & Experience:

• Proven experience in website management.
• Strong proficiency in social media management and content creation.
• Demonstrated expertise in email marketing and campaign management.
• Hands-on experience with Hubspot implementation and usage.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Creative, innovative, and able to thrive in a fast paced environment.
• Strong communication and project management abilities.