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Digital Marketing Specialist

Job Description - Digital Marketing Specialist

E-Commerce PPC Executive (google ads specialist)

Industry: Electrical Wholesale & E-Commerce
Location: Crawley (Hybrid after probation)
Salary: £40,000 – £45,000 per annum

Overview:

We’re seeking a data-driven PPC Executive to lead and optimise Google Ads campaigns across Shopping, Performance Max, and Search. This in-house role offers the opportunity to drive growth for a well-established e-commerce brand within the electrical wholesale sector.

Key Responsibilities:

  • Manage and scale multiple Google Ads accounts to maximise ROAS and conversions
  • Optimise product feeds and ensure compliance in Google Merchant Centre
  • Conduct keyword research, A/B testing, and competitor analysis
  • Monitor performance metrics and deliver actionable insights
  • Collaborate with SEO and content teams to align digital strategies

Requirements:

  • 3+ years of hands-on Google Ads experience in e-commerce
  • Strong knowledge of Google Shopping, Performance Max, and feed management
  • Experience with conversion tracking, attribution models, and bid strategies
  • Familiarity with Google Analytics, Tag Manager, and reporting tools

Benefits:

  • Casual dress, free on-site parking, employee discounts
  • Company pension and regular team events
  • Hybrid working available after probation
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