Digital Marketing Specialist

Job DescriptionInforma PLC is a leading international event, intelligence, and scholarly research group.Our purpose is to champion the specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence, and opportunities that help customers grow, do business, make breakthroughs, and make better-informed decisions. Informa is listed on the London Stock Exchange and is a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.The role advertised sits within the marketing team in the Life Sciences Division of Informa Connect, based in London. This role has been created to help support the marketing team's growth plan and will report into the Head of Digital Insights and Data Operations.Job DescriptionThe Digital Marketing Specialist will support the campaign marketing team in planning, implementing, and optimising marketing campaigns across various digital channels to drive customer acquisition and engagement. They will be responsible for analysing campaign performances and identifying opportunities for growth and improvement. They will use this knowledge to collaborate and coach the marketing and wider teams on how to execute strategies that maximise ROI and engagement.QualificationsEducated to degree level or equivalent in Marketing, or a digital-related fieldGoogle AdWords Certification.Google Analytics Individual Qualification (IQ).Significant experience in digital marketing and communications, growing a brand’s presence, traffic and sales/conversions as well as tracking ROI.A solid understanding of Google Analytics and related tracking technologies.Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, Pinterest, YouTube and Instagram, with a strong sense of different community behaviours and experience using social media to drive ROI and business goals.Experience with digital media buying and remarketing tactics.A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns, and optimise sub-optimal campaigns.Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.Adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems.A proven success in a high growth, rapidly changing environment.B2B events marketing experience and ability to adapt quickly to different business verticals.Experience with working and managing campaigns with external agencies.Additional InformationThe right candidate will be able to:Coach and train marketers in vertical-level best practices for digital marketing, specifically including SEM best-practices, tracking and analytics best-practices and conversation rate optimisation best-practices.Implement SEM campaigns including paid advertising, paid social campaigns and SEO.Centralise reporting on SEM to the Head of Digital Insights and Data Operations.Create and execute SEO tactics to ensure first-page rankings for top keywords, incorporate SEO best practices into the website architecture and content.Oversee digital analytics/ campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content.Partner with central website support to drive annual program of A/B testing to improve conversion rates on event sites.Collaborate with event producers and marketing to ensure website conversion rate optimisation, specifically focusing on value propositions, call to action usage, messaging hierarchies and landing page optimisation.Support the creation of performance reports by the Marketing Managers, which show digital KPI’s, source by channel analysis and traffic pace planning.