Digital Marketing Specialist

Job Description

Templeton and Partners recruiting for

DIGITAL MARKETING SPECIALIST

for our global client.
Digital Marketing Specialist will develop, implement, track, and optimize digital marketing campaigns across all digital channels. The ideal candidate will possess a strong understanding of managing digital marketing campaigns (paid social, paid search, PPC etc.), CRM software and have a deep understanding of technical SEO

Location- London, hybrid
Permanent

Key Responsibilities:
1. Performance Marketing:
• Strategize, implement, and manage digital marketing campaigns across multiple channels
• Monitor, analyse and optimise campaign performance metrics
• Collaborate with cross-functional teams
• A/B test different ad variations, landing pages, and targeting strategies to optimize campaign performance.
• Provide regular reporting and insights on campaign performance to stakeholders.
2. Website Management & Technical SEO:
• Conduct keyword analysis to identify opportunities for improving organic search rankings.
• Monitor, report and fix technical SEO components monthly
• Provide regular Content Performance Tracking reports
• Assist with website optimization efforts through basic knowledge of WordPress
• Integrate landing pages with ad campaigns and marketing automation platforms using tracking pixels and other technical configurations.
• Technical familiarity with SEO Tools and analytics tools.
3. Marketing Automation:
• Manage customer data within a CRM platform, including lead capture, segmentation, and nurturing.
• Create automated email workflows using marketing automation tools. (e.g., email sequences triggered by specific actions)
• Proficiency in using CRM and related marketing tools (HubSpot preferable)
• Provide regular reporting and insights on campaign performance to stakeholders.

Requirements

:
• Bachelor’s degree in Marketing, Communications, Digital Media, Business Engineering, IT or a relevant field.
• Minimum 3 years of experience in digital marketing, with a focus on digital advertising, CRM, and technical SEO & proficiency in using the most common relevant tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently in a fast-paced, collaborative environment.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Passion for emerging technologies and continuous learning
• Native/Business level English proficiency
• UK work authorization