Digital Media Manager

Job Description

Job Title:

Digital Media Manager
Contract:

End of year
Start date:

ASAP
Location:

London (Hybrid)

Main Purpose of Job
A member of the Digital Activation Team, a part of the Digital function team. Responsible for the planning and effective delivery of Digital Media activities for our audiences (Consumer, Retail, External Affairs, Consumer Experience). Responsible for all SFP digital acquisition channels, development, planning, execution, measurement to drive audience growth and deliver improvements.

Working closely with external agencies, the internal UK digital team and European hub to deliver an increase target on new customers through digital channels (including but not exclusive social media, display, affiliates, and retargeting)

Inspire and deliver innovation across our Digital activities, with relevant help from our Digital Media Agency Partners. Deliver reporting, insight, and optimization across all digital paid media.

Main responsibilities
Strategy and planning
Plan and implement all aspects of Digital Media, connecting with our integrated communications and digital strategies, to drive Audience Digital Activation. Partner with other Digital Teams and, in collaboration with all business functions - plan, design and ensure the delivery of innovative, impactful, and successful digital communications initiatives and engagement programmes.
Develop and execute the digital acquisition strategy with key stakeholders across the business to maximize impact and ensure alignment with the SFP marketing code and legal regulations.
Lead the management of display ads, social media, retargeting activity etc. and work with both the external agencies and internal European hub to deliver and support all campaigns.

Delivery
Executes the delivery of digital campaigns as part of our multi-category strategy all with a focus on driving acquisitions primary in digital channels but also broadening to include offline & retails channels.
In collaboration with the Digital Strategy Team, defines the acquisition KPI and Measurement framework, develop reporting and educate the wider business to ensure acquisition metrics are interpreted correctly and clearly mapped to business performance
Ensures that our campaigns and interactions have the consumer at the core. Focuses on delivering against known pain points and unmet needs, and the opportunities to address these. Establishes work priorities, provides direction, and guidance for the creation of high-impact interventions based on consumer needs and business requirements.
Ensure the effective set up, measurement and running of all reporting to demonstrate KPIs deliverables.

Campaigns
Executes the delivery of primary digital acquisition campaigns as part of our multi-category strategy.
Ensure all programmes, projects and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimisation, so we are always learning and always improving.

Collaboration
Works closely with internal Brand, Marketing, Corporate Communications, Legal, EA and counterparts in EU and OC media teams.
Be the key point of contact for Digital Media with Global Digital Team and Local stakeholders. Liaise with all relevant Global Teams to locally deploy global Digital assets, as well as brief local needs and share locally envisaged campaigns and assets to Global teams. Share Digital Media learnings with Global and Local Teams including IS, Deployment, Development and Consumer Journey
In addition, work with and manage any associated external agencies in delivering multi-category business objectives, educating on the market position and all regulations PM UK adheres to.

People & Project Management
Manages and owns UK participation in key global and local initiatives
Manages planned workload of all agencies ensuring improved service and product delivery in co-ordination with direct supervisor
Facilitates effective cross-functional teamwork, encourages involvement and initiative, to improve overall performance of the digital channel, team spirit, motivation, and commitment.
Coordinates and owns internal and external data privacy processes to ensure mechanisms and campaigns are well set-up and compliant with GDPR standards

Experience
Previously worked as part of a media planning or buying team with at least 6 years of experience working in Marketing or Digital Media agencies and/or client-side digital experience with a focus on acquisition/direct response (as opposed to brand)

Demonstrable knowledge of a combination of digital transformation, digital innovation and digital delivery. Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Digital Insight and, Business Analysis.

A strategic and implementation knowledge of digital paid media channels.
Ability to work and enhance our overall digital approach, in partnership with Digital Media Agencies.

Worked in partnership with Media agency to define, design and deliver large scale consumer goods or similar digital campaigns (even better if integrated with traditional media). Core understanding of audience activation and engagement, digital experience planning and audience behaviour /strategy