Digital Media Specialist

As the Digital Media Specialist (DMS), you will be tasked with ensuring a luxury online customer experience, through the representation of the Centre’s New and Pre-Owned vehicles, to drive sales and support the achievement of Centre’s objectives.

Reporting to the Used Car Manager, you will create high quality images, video content and digital media to showcase the Centres vehicle stock across online platforms. This role supports the Centre sales team to ensure vehicles are presented to the highest standard, diving customer engagement and customer enquiries.

Responsibilities:

Vehicle Photography & Media

• Capture high-quality, consistent images and video walkarounds of all vehicles for online listings
• Ensure all vehicles are photographed promptly once prepared for sale
• Edit and upload images to the Centre website, manufacturer portals, and third-party advertising platforms
• Maintain visual standards by presenting vehicles in a professional and appealing manner

Digital Media & Content

• Produce creative digital content for marketing campaigns, including short videos, social media reels, and promotional graphics
• Assist the Centre Support Manager and Marketing Department, with social media content production and unique creative initiatives that are in line with Porsche Brand and PRG Marketing strategy, to engage audiences and promote stock

Stock Management Support

• Work with the sales and preparation teams to track vehicles through the preparation process to ensure timely photography
• Co-ordinate vehicle valeting and preparation schedules to ensure availability for media capture
• Keep online listings accurate, ensuring all vehicle images, specifications, and details are up to date
• Assist in reporting on stock presentation and online visibility
• Assist with showroom preparation including vehicles, merchandise and displays
• Be proactive in maintaining professional standards of the Centre’s presentation

Equipment & Standards

• Maintain equipment and designated vehicle photo area(s) to professional standards
• Ensure compliance with brand guidelines for imagery and media output
• Identify opportunities to improve presentation standards and digital engagement

Minimum Qualifications:

• Full UK Driving License held for over 2 years and be aged over 21 years (for insurance purposes)
• Strong photographic skillset and basic video production skill
• Creative eye for detail, composition, and branding
• Strong organisational skills and ability to work to tight deadlines
• Experience in using image editing software (Photoshop)
• Understanding of social media platforms and how to produce successful content
• Flexibility and diary management to work parallel with vehicle preparation timings and scheduling

Desirable Qualifications:

• Able to demonstrate at portfolio of automotive work
• Experience in an automotive retail environment
• Experience in using video editing software (Adobe Premier Pro or Rush)
• Knowledge of automotive retail and used car marketing.

Porsche Retail Group are committed to promoting a culture that champions diversity and equal opportunities. 

PRG believe diverse teams are catalysts of innovation and create multiple new ideas. One of our priorities is to celebrate diversity in all its dimensions while shaping an aspirational and inclusive company culture.

In return, we offer:

• Basic Salary of £33,345 per annum
• Fixed hours each week - 5 days per week, Monday to Friday 8am to 6pm
• Option of a VW Group Vehicle at a preferential leasing rate
• 33 days holiday per, with extra day for long service
• Preferential rates on several products and services, including high street brands, restaurants, gyms and Porsche products
• Life Assurance
• DC Pension Scheme
• Employee Assistance Program - support and advice on issues impacting your wellbeing
• Dedicated mental health champions

Centre:
Porsche Centre Hatfield, perfectly situated by the busy Hatfield Business Park and just a quick drive from The Galleria shopping centre and Oldings Corner Retail Park. Enjoy free on-site parking, while taking advantage of our newly refurbished communal space, complete with a pool table, darts board, and TV.

Company
Headquartered in Reading alongside Porsche Cars GB Ltd, Porsche Retail Group (PRG) are owned wholly by Porsche Germany. We operate several Porsche Centres, Service Centres and a Trade Parts Distribution Centre in and around London and the South-East.

Our journey embodies the Porsche DNA, a love of sports cars and a passion for excellence and challenging the status quo.  Our culture of trust, integrity, and empowerment filters through every channel of our business. Our people have passion, thriving on a friendly rivalry that inspires all of us to be better and a genuine desire to go further for our customers and each other.