Digital PR Executive

We are seeking a dynamic and motivated Digital Outreach PR Executive to join our talented team. In this role, you will play a pivotal role in enhancing our client's online presence by securing high-quality backlinks from authoritative sources. While we welcome junior candidates, a minimum of 1 year of experience in a similar role is required to ensure you can hit the ground running.
LOCALiQ is a prominent award-winning digital agency within the Newsquest Media Group, with accolades including a silver award for Local Campaign of the Year for our work with Diverse Care on the Make Childrens Lives Better Campaign, and also celebrating remarkable achievements at the 2023 Search Engine Land Awards. LOCALiQ is dedicated to providing digital marketing solutions for local businesses. Their mission is to help these businesses strengthen their online presence, connect with their target audiences, and foster growth. LOCALiQ specialises in tailoring marketing solutions to the unique goals and challenges of their clients. They are committed to guiding businesses through the complexities of digital marketing and offering reporting and insights to navigate the ever-evolving digital landscape.
Key Responsibilities:
Identify and target relevant high-domain authority websites for backlink opportunities.
Cultivate and maintain relationships with key online influencers, journalists, and website owners.
Execute outreach campaigns through personalized and engaging communication to secure backlinks and mentions.
Monitor and analyse campaign performance, making data-driven adjustments to optimize outreach efforts.
Stay abreast of the latest online trends, news, and industry developments to identify potential PR opportunities.
Utilize PR outreach platforms and tools effectively to streamline processes and enhance outreach effectiveness.
Requirements:
Minimum of 1 year of experience in a similar role, with a strong track record of obtaining high-quality backlinks.
Solid understanding of digital PR strategies and tactics, including media relations and outreach.
Familiarity with PR outreach platforms and tools.
Excellent written and verbal communication skills.
Strong networking and relationship-building abilities.
Analytical mindset with the ability to use data to drive decisions and measure success.
Ability to work independently and collaboratively in a fast-paced environment.
Bachelor's degree in Marketing, Communications, or a related field (advantageous)

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