Digital Product Business Analyst

Digital Product Business Analyst
North West London
Up to £55,000
We are working with a leading automotive manufacturer at a turning point in the automotive revolution. We are looking for a talented individual with the ability to develop a culture of change management excellence, who loves making the complex simple and who can collaborate closely with other leadership colleagues.
What will you be doing?
We are looking for someone who will be responsible for all applications supporting our digital & CRM activities. You will lead strategic changes, product enhancements, user engagement and contribute directly to our commercial success. A core part of the role is to:
* work with internal and external stakeholders to continuously improve the customer and user experience based on data, customer and stakeholder feedback
* collaborate with CRM & Digital specialists, agencies, and developers to deliver new, and optimize existing, product features
* conduct in-depth analysis of business processes, customer data, including user journeys, conversion rates, and engagement metrics
* coordinate activities across local and global operational and technology teams, including the product roadmap
Who are you?
The successful candidate is a talented Business Analyst with experience in UK e-commerce and/or CRM (automotive sector or similar a preference):
* Preferably, you will be on the way to your Business Analyst certification (Certified Business Analyst professional (CBAP) or equivalent.
* You will have a good understanding of a combination of e-commerce, digital and CRM tools and will stay updated on emerging technologies
* You are a critical and creative thinker, have excellent interpersonal and communication skills, with the ability to work with multi-cultural teams across the globe.
* You have demonstrable experience of business process modelling, problem-solving and data analysis. You will be proficient with agile project management methodologies (Scrum or Kanban).
* You can work autonomously and take responsibility for results. You have previous experience with Microsoft Office, Visio, SQL, JIRA, and Confluence.

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