Direct Sales Trainer

Bauer Media Outdoor is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 35,000 advertising sites nationwide and employing 600+ people across 13 locations.

 Our mission is to create the future of media- transforming our estate to the benefit of all our stakeholders through data-driven innovation and infrastructure.

About the Role

We are looking for a Direct Sales Trainer to design, deliver, and maintain effective training programmes for our Direct Sales Teams.

You will lead workshops, develop learning resources, and work closely with Sales Leaders to ensure the teams have the skills and knowledge to sell and support Bauer Media Outdoors’s product portfolio. You will also evaluate and refine programmes to ensure continuous improvement and effective knowledge transfer.

What you’ll be doing….

• Design, develop, and deliver training programmes tailored to commercial team needs.
• Lead workshops and practical sessions on products, tools, and strategies.
• Collaborate with Sales Leaders and internal teams to keep training aligned with product updates and business objectives. Evaluate programme effectiveness and make improvements to support continuous learning.
• Develop a professional learning community and digital library for sharing best practices.
• Identify external experts to contribute to training content.
• Keep up to date with industry trends to ensure training remains relevant.

Leadership & Impact

• Manage multiple training initiatives simultaneously, ensuring timely and effective delivery.
• Engage participants and make complex information accessible.
• Lead programmes from planning to execution, ensuring alignment with business needs.

Success Measures (6-Month Review)

• Improvement in consultant skills and competency levels.
• Faster ramp-up for new starters and increased team performance.
• Growth in overall sales and opportunity conversion rates.
• Positive trends in feedback from consultants and Sales Managers.
• Delivery of bite-sized learning sessions and maintenance of a digital training library.

What We’re Looking For….

• Strong knowledge of sales processes, techniques, and best practices.
• Excellent presentation, facilitation, and communication skills.
• Ability to motivate and engage teams.
• Strong relationship-building skills with stakeholders.
• Adaptable approach to different learning styles and objectives.
• Attention to detail and accuracy in training content.
• Proficiency with Learning Management Systems (LMS) and training technology.
• Willingness to travel for on-site training sessions.

What’s in it for you

• Competitive salary with commission
• Car Allowance- £5,000
• 25 days paid holiday (including bank holidays)
• Company pension scheme matched up to 8%
• Healthcare Cash Plan
• Life Insurance & Group Income Protection
• Cycle-to-Work Scheme and Travel Loans
• Discounts across 100s of retailers
• Regular social events and team activities

At Bauer Media, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out-of-home media, we'd love to hear from you.