Director, GTM Strategy & Revenue Operations

Position Description:

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a Director, GTM Strategy & Operations who’s excited to make an impact. In this role, you will be responsible for leading a team charged with designing, building, and continuously improving the systems, data, and processes that execute the operational framework powering our revenue engine. The role focuses on four core areas of responsibility: GTM Strategy and Planning; Compensation Design & Governance; Automation and GTM Tech Stack Oversight; and Actionable GTM Insights.

Why ServiceTrade:

You’ll belong here from the start.

We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

On the Revenue Operations team, you’ll have the opportunity to be the strategic architect of our Go-To-Market (GTM) engine by designing the systems, data, and processes that translate big-picture revenue targets into an operational plan that empowers our sellers to win.

About You:

GTM Strategy and Planning. You have built quota allocation models before and have owned translating financial targets into an operational plan and attribution model. You are familiar with the annual planning process and you know the levers to review for growth and regularly engage C-Suite and leadership in the key steps necessary for the annual go to market plan. You understand various sales coverage models and are a strategic partner to the CRO in defining changes to a coverage model.  

Define a Winning Compensation Plan. You have built and managed effective compensation plans, translating key SaaS metrics into incentive structures that are easy to understand and align with business goals.

Automation and GTM Tech Stack. You have an "AI first" mentality and a strong background in GTM architecture best practices. You have managed high-performing GTM engineers and administered Tier I tools like Salesforce. You drive tool adoption with a roadmap focused on optimizing the deal desk, solving sales bottlenecks from quote-to-cash, and consistently reducing seller admin time.

Insights into Action: You regularly provide territory-level insights that guide pipeline creation where it’s missing. You focus on establishing and tracking the critical metrics that matter most for seller productivity.

Key Responsibilities and Activities:

GTM Strategy, Planning

• Annual Revenue Planning: Model revenue targets and segment capacity, aligning planning assumptions across all GTM leaders.


• GTM Segmentation & Targeting: Use ICP, whitespace data, and market intelligence to define superior seller territories and precise targeting criteria.


• Headcount Planning: Model seller ramp, productivity, and attrition to accurately forecast staffing needs.

Compensation Design & Governance

• Compensation Philosophy and Design: Define the compensation philosophy (e.g., pay-mix) and design role-specific incentive plans that drive desired selling and retention behaviors.


• Incentive Programs: Structure SPIFs and accelerator tiers to align the field with strategic priorities.


• Governance: Govern the compensation plan approval, exception process, and communicate all changes clearly to the GTM teams.

Automation and GTM Tech Stack

• GTM Tech Stack Roadmap: Collaborate with the AI Acceleration team, Sales, and Marketing to develop the GTM Tech Stack Roadmap.


• AI-Powered Automation: Proactively ship automations, prompts, plugins, and lightweight agents (primarily in Claude, Gemini, and Notion) to compress recurring work and surface insights faster.


• Tech Stack Ownership and Optimization: Own the administration and management of the stack (Salesforce, HubSpot Gong, Maxio, Highspot, ChiliPiper, LeanData, UserGems, ZoomInfo, and supporting automation tools) ensuring each is maximized for productivity and efficiency. Work closely with Marketing leadership to ensure best in class administration of HubSpot. 


• Process Acceleration: Drive automation for the Quoting and Deal Desk Process to streamline workflows for sellers.

GTM Insights into Action

• Actionable Insights: Produce data insights that drive specific territory actions (e.g., targeting accounts by ICP, delivering cross-sell plays, identifying expansion opportunities).


• Reporting & Metrics: Define the standard reporting cadence, focusing on the critical metrics and high-value selling activities that matter most for productivity.


• Own the unified revenue data model in Salesforce that serves as the single source of truth across all GTM teams. Ensure clean, trusted data architecture that fuels accurate reporting, AI-powered workflows, and confident decision-making across Sales, Marketing, and CS


• Forecasting Governance: Partner with the CRO to define and govern the forecasting methodology, process, and supporting insights that drive the CRO Sales Cadence.

Knowledge and Skills:

• 8+ years in Sales/Revenue Operations: Experience building and growing the Sales Operations/Revenue Operations function in a high-growth B2B SaaS environment.


• GTM Expertise: Proven track record in compensation design, quota modeling, and territory management.


• SaaS Numeracy: Fluent in SaaS metrics (CARR, churn, LTV, CAC) and forecasting/scenario modeling fundamentals.


• Tech Stack Expertise: Strong understanding of GTM Tier I and II tools including APIs, data flows, and architecture best practices.


• Data Fluency: Proficient in Google Sheets (QUERY, IMPORTRANGE, connected sheets/BigQuery patterns).


• AI Builder: Proven expertise in architecting and deploying AI solutions (e.g., Claude) to drive operational efficiency and solve complex GTM challenges.

A few things you’ll want to know:

What does ServiceTrade do?

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.

Ok, so why should I care about that?

Our customers do essential work — often behind the scenes — and our software helps them do it better. They’re smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers. When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about — and making work that truly matters every day.

What kind of working environment do you have?

We’re a growing business focused on building with intention and operating with purpose. You’ll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today’s lessons into tomorrow’s breakthroughs—all in service of big ambitions and real customer impact.

Learn more about our culture and values on our About Us page.

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum


• Flexible Spending Account and Dependant Care Account 


• Company-paid Life insurance, STD and LTD 


• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance 


• 401(k) with up to 3% employer match and NO vesting period


• Flexible PTO policy


• 10 company holidays


• Parental Leave 


• Paid Time Off for Volunteering 


• Employee Reimbursement Program to use for well-being, technology and/or professional development 

Want to know more? 

Go ahead and apply! Let’s get to know each other.

#LI-Remote

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered. 

(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.