Director - MSE

Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. 

We combine meaningful attitudinal and behavioural data with deep expertise and analytics to help clients understand people and inspire growth. 

Marketing Mix Modelling Director – Analytics UK 

About the job 

We are looking for an experienced Marketing Mix Modelling (MMM) practitioner to join our Marketing Science & Effectiveness team. 

This is an opportunity to take ownership of high-impact client programmes, applying your expertise to shape how leading brands measure and optimise marketing performance. 

You will act as the central driver of projects; defining analytical approach, shaping inputs into modelling, interpreting outputs, and translating these into clear, commercially relevant recommendations. 

Working closely with clients and collaborating with cross-functional teams across our globally distributed delivery model, you will bridge data, modelling, and business context to ensure high-quality, impactful outcomes. This is a hands-on role combining strong client partnership skills with analytical delivery, requiring a high degree of ownership and autonomy. 

Job goals 

• Lead MMM engagements end-to-end, owning delivery from data inputs through to insight generation and final client recommendations that drive client impact and commercial success 

• Own day-to-day client relationships, building trusted partnerships and translating business questions into clear analytical approaches and actionable marketing recommendations 

• Ensure modelling inputs and outputs are robust by reviewing, shaping, and challenging data, assumptions and results to support credible decision making 

• Define and refine media frameworks and channel structures to ensure modelling reflects marketing activity and enables meaningful, decision-ready insights 

• Convert modelling outputs into commercially compelling ROI stories, including optimisation scenarios and budget allocation recommendations 

• Coordinate cross-functional teams across a globally distributed delivery model, ensuring alignment between data, modelling, and client priorities throughout delivery 

Ideal skills and experience 

• Strong experience contributing to or leading MMM programmes or similar analytical projects, with the ability and readiness to take ownership of end-to-end delivery 

• Ability to interpret complex analytical outputs and communicate clear, commercially relevant recommendations that support marketing and investment decisions 

• Experience working with media and sales data, with the confidence to review, challenge, and shape inputs and outputs to ensure robust modelling outcomes 

• Strong client management skills, with experience building trusted relationships and delivering a high-quality, effective client experience 

• Demonstrated ability to coordinate cross-functional project-based teams and manage multiple priorities in a fast-paced distributed delivery environment 

• Strong understanding of marketing effectiveness and measurement, with experience across sectors such as FMCG, Retail, Financial Services or Media 

Additional information 

• Location: London or Warwick, with a hybrid working pattern (typically 2 days per week in the office) 

• This role is delivered through a globally distributed delivery model 

• Candidates must have the right to work in the UK (no sponsorship available)