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Pattern is the premier partner for global ecommerce acceleration. Valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Sage, Kong, Panasonic, Sorel, Skullcandy, and The North Face rely on Pattern's global ecommerce acceleration platform to scale their business around the world. Ranked among the top five Amazon sellers globally, Pattern has more than 1700 employees around the world; including our London office, where this role is based.
The Director of Digital Advertising position will lead an experienced team to drive growth for Pattern and its partners. This role manages the digital advertising efforts for our partners’ brands and Pattern-owned brands across Amazon and several other platforms. This role works closely with the Brand Management team to build strategies and execution plans to generate incremental growth and to reach the broadest and most relevant audiences. The person in this role is responsible for supporting multiple senior stakeholders within the business as well as representing Pattern externally to our top clients. This is a full time role that works a hybrid schedule based in our London office in Soho.
What is a day in the life of a Director of Digital Advertising?
- Lead technology development by identifying key product enhancements and serve as the business lead in requirements development, design, and UAT efforts
- Collaborate with partners and leadership to determine the goals of digital advertising projects and develop plans to meet them
- Lead brainstorming sessions with team members to cultivate ideas for new digital advertising campaign concepts, including content and design elements
- Oversee brand relationships from a digital advertising perspective and lead all digital advertising performance presentations to partner executives
- Serve as the subject matter expert for Amazon search optimization for partners
- Drive growth within Pattern’s portfolio brands, including launching brands into new markets or marketplaces
- Oversee all budget and reporting for performance marketing across all marketplaces in Europe (Amazon, Ebay, Bol, Zalando, Otto, etc).
- Lead, manage, mentor and grow our existing Advertising, SEO and Content teams in Europe to ensure best practices and Pattern values are followed and maintained
What will I need to thrive in this role?
- Bachelor’s degree in Marketing, Business, or a related program
- 5+ years experience in team building/development
- 7+ years experience in the world of multichannel or online marketing, managing Paid Media campaigns
- Strong all-around knowledge of the digital advertising mix with strong working knowledge of Amazon (and ideally other ecommerce platforms)
- Ability to succinctly synthesize and deliver back marketing metrics, overall performance correlation, and comprehensive marketing strategies to reach partner objectives
- Experience with top tier advertising/digital marketing technologies (Pacvue, Quartile, etc.)
What does high performance look like?
- You are agile and experimental, bringing new ideas and moving fast to achieve goals.
- You are self-driven, organized, and proactive, with high ethical standards.
- You love web analytics, attribution models, and are up to speed on all the latest trends.
- You follow through with all assignments in a timely manner.
- You give 100% to all tasks and projects you are given.
- You take full ownership of your projects and follow through to completion.
What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team
- A video interview with the hiring manager
- Onsite interviews with a group of department leaders
- Reference calls
- Executive review
- Offer
Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSU’s (Restricted Stock Units)
- Hybrid working
- Private Medical Insurance
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Nursery Scheme
- Enhanced Maternity and Paternity leave and pay
- Regular company socials
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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