Director of Brand Marketing, Marine & Lawn Golf Hotels

Department: Brand Marketing
Reports to: President, Marine & Lawn Golf Hotels
Dotted Line: Chief Brand Officer, AJ Capital Partners
Location: United Kingdom

This role is based in and performed in the United Kingdom. Applicants must be UK-based and have the right to work in the UK.

ABOUT MARINE & LAWN

Marine & Lawn Golf Hotels® launched in 2021, founded by hospitality and investment firm AJ Capital Partners. A collection of hotels and resorts set along some of the world's most coveted courses, Marine & Lawn blends old-world charm with modern luxury, celebrating the distinct beauty, rich histories, and golf legacies of their iconic homes. The platform consists of eight properties, including operating hotels in Scotland and Northern Ireland. The Scotland properties are Rusacks St Andrews, Marine North Berwick, Marine Troon, and Dornoch Station, with the Northern Ireland portfolio comprising Slieve Donard and Portrush Adelphi. Greywalls in Scotland, along with two storied North Carolina landmarks, Mid Pines Inn and Pine Needles Lodge in Southern Pines, will soon join the collection following thoughtful renovations in 2027. 

Come September 2026, the brand will undergo a significant brand transformation as it rebrands to Marine & Lawn Golf Hotels. The rebrand will touch every consumer and business-facing dimension of the portfolio: name, logo, visual identity, website, photography, advertising, on-property OS&E, signage, wayfinding, merchandise, messaging, and the cultural personality of the brand. 

ABOUT THE ROLE

Marine & Lawn Golf Hotels is seeking a Director of Brand Marketing to lead brand strategy, creative execution, and integrated marketing initiatives for the growing international hospitality portfolio. This role is fully dedicated to AJ Capital’s Marine & Lawn portfolio, reports directly to the President of Marine & Lawn, and operates with a dotted-line relationship to the AJ Chief Brand Officer.

The Director will be responsible for translating the brand’s refreshed vision into high-impact, revenue-supporting brand initiatives, driving awareness, demand, and consistency across all consumer touchpoints. Working closely with cross-functional teams, this role ensures the brand is executed with clarity, consistency, and commercial effectiveness across all properties and channels. The ideal candidate brings a proven track record in revenue-focused hospitality marketing, a strong understanding of golf tourism and the global golf community, and the ability to lead brand initiatives across a geographically dispersed team.

WHAT YOU WILL DO

• Lead the pull-through of the Marine & Lawn Golf Hotel rebrand direction, translating new brand strategy and creative guidance into golf-specific execution across the portfolio, in close partnership with the AJ Brand Team.
• Partner closely with the brand president, golf department, and operator-led performance marketing teams to elevate brand performance.
• Coordinate with revenue management and distribution teams to keep marketing aligned with pricing and demand, without owning performance marketing execution.
• Develop golf-specific brand campaigns and storytelling that speak authentically to avid golf travelers and build long-term brand equity.
• Build and manage relationships across golf media, tour operators, and golf partnerships to expand the brand's presence within golf culture.
• Direct creative development for paid media, SEO/SEM, and AI SEO campaigns, ensuring performance channels carry brand-aligned creative, in partnership with specialist teams on execution.
• Oversee brand messaging and content strategy across digital, PR, partnerships, and on-property channels, maintaining consistency with the parent brand's voice and standards.
• Maintain and enforce brand standards with property teams, ensuring consistent execution across all existing hotels.
• Lead in-market brand campaigns for future hotel openings, ensuring creative stays aligned with brand standards.
• Lead brand-led events, activations, and tournaments, including the Marine & Lawn Grand Tour.

WHO YOU ARE

• A brand-forward marketing leader with a strong understanding of how brand and performance marketing work together to drive business results.
• Fluent in golf culture, golf media, and the golf travel audience.
• Passionate about hospitality, travel, and design.
• A strategic thinker with the ability to translate vision into clear, executable plans.
• A highly collaborative partner who can work across brand, operations, revenue, and property teams.
• An effective communicator with the ability to influence stakeholders across multiple levels of the organization.
• Detail-oriented and highly organized, with strong project management capabilities.
• Comfortable operating in a fast-paced, entrepreneurial environment with evolving priorities.

QUALIFICATIONS

Required

• 6+ years of experience in brand marketing, integrated marketing, or golf/sports marketing
• Bachelor’s degree or equivalent professional experience in Marketing, Communications, Business, or related discipline
• Direct experience in golf marketing, golf media, or golf brand partnerships
• Experience working across multi-property, lifestyle, or hospitality brands
• Ability to travel up to 25–35%

Preferred

• Experience in hospitality and lifestyle brands
• Existing relationships within golf media, golf apparel, or golf tour operator networks
• Familiarity with paid media, SEO/SEM, and AI SEO, with the ability to direct creative for these channels even without owning execution
• Experience working within or alongside centralized brand teams
• Comfortable operating as a sole brand marketing owner without a large supporting team

Marine & Lawn Golf Hotels is an equal opportunity employer and is committed to building a diverse and inclusive leadership team. We welcome applications from everyone and do not discriminate on the basis of any protected characteristic.