Director of Growth Marketing & Engagement

Director of Growth Marketing & Engagement  – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Director of Growth Marketing & Engagement as we look to expand our team and support our growing roster of local and national clients.

In-office work preferred, but not required. We are looking for the right candidate, whether you are local, hybrid, or remote.

How to Apply: Please provide examples of campaigns you've built from the ground up that significantly moved the needle and led to tangible growth and/or conversions. Then tell us what we could do better with our digital presence. Both of these asks are requirements to apply to this job. We’re looking for candidates who can think creatively and execute effectively, especially in grassroots and high-impact digital marketing. If you're ready to roll up your sleeves and take our marketing to the next level, we’d love to talk to you!

If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.

Compensation: 

Compensation: We offer a competitive compensation commensurate with experience and qualifications.  The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Who We're Looking For: Director of Growth Marketing & Engagement

We’re looking for a Director of Growth Marketing & Engagement who is passionate about hands-on, tactical marketing execution and driving real results. You’ll play a crucial role in expanding C-4 Analytics’ brand presence, generating leads, and supporting our sales team, all while developing the foundation for scalable growth. This isn’t about sitting back and creating high-level strategies; it’s about rolling up your sleeves, building campaigns from the ground up, and implementing initiatives that have an immediate and measurable impact.

If you’re a data-driven marketer with a strong grasp of digital marketing, lead generation, content creation, for local markets, and industry-wide engagement strategies, and if you’re ready to be a driving force in a fast-growing company, this role is for you. This is a high-impact, high-visibility role with the potential for further growth.

What Makes This Role Unique: This role is perfect for a tactical marketing leader who’s not only comfortable with strategy but thrives on execution and optimization. You’ll have a critical hand in driving C-4 Analytics' growth and market presence, positioning our company as an industry leader. This role offers an opportunity to make an immediate impact, build a data-driven marketing engine, and directly influence revenue through hands-on marketing efforts.

A day in the life of a Director of Growth Marketing & Engagement

• Develop and manage targeted demand-generation programs that feed our sales pipeline, including email marketing, social campaigns, events, and webinars.
• Partner closely with our Business Development Representatives (BDRs) to ensure they have the messaging and tools to engage prospects effectively.
• Design and optimize lead nurturing workflows that convert prospects into qualified leads, tracking each touchpoint for continual improvement.
• Launch and manage multi-channel digital marketing campaigns (PPC, SEO, social media, content) to increase brand awareness and drive qualified traffic to our website.
• Execute a paid media strategy on Google, LinkedIn, Bing, and other relevant platforms, consistently optimizing campaigns for cost-effective lead generation.
• Oversee SEO initiatives to drive organic traffic and improve C-4 Analytics' ranking in search engines within the automotive digital marketing space.
• Develop and execute a content strategy that positions C-4 Analytics as a thought leader in the automotive digital marketing industry.
• Manage a content calendar that includes blog posts, whitepapers, case studies, and industry insights, aligned with our sales campaigns and brand objectives.
• Identify and leverage partnerships, influencers, and industry experts to extend our reach and increase content engagement.
• Create grassroots marketing initiatives such as dealer association sponsorships, localized events, and in-person workshops to build relationships at the local level.
• Oversee trade show and event strategies to generate buzz and build pipeline impact, including pre-event outreach, on-site engagement, and post-event follow-up.
• Innovate creative outreach campaigns that get our name in front of key decision-makers in the dealership community.
• Develop and manage a marketing dashboard, measuring the impact of each campaign and channel on pipeline and revenue.
• Track and report on KPIs, lead conversion rates, and marketing ROI, providing actionable insights to adjust tactics and budget allocation.
• Utilize analytics to understand the effectiveness of campaigns and identify opportunities to increase engagement and conversions.
• Equip the sales team with tailored resources, messaging, and collateral to improve their outreach and conversion rates.
• Work with sales to create case studies, testimonials, and other sales support assets to enhance their effectiveness in closing deals.
• Align with the sales team regularly to gather feedback and refine marketing efforts based on their input.
• Refine and communicate the C-4 Analytics brand, emphasizing our unique value proposition within the automotive digital marketing sector.
• Ensure consistent messaging across all channels to build brand equity and establish C-4 as a premier choice for dealership marketing solutions.
• Develop and manage our brand guidelines to maintain a unified voice and identity across marketing and sales efforts.
• Identify and establish partnerships with automotive industry associations, technology providers, and other complementary organizations to amplify reach.
• Execute joint marketing initiatives and co-branded campaigns that introduce C-4 Analytics to broader audiences.

What you’ll need to succeed:

• 6+ years of experience in hands-on, growth-focused marketing roles, ideally with a strong focus on demand generation, digital marketing, and lead generation.
• Proven success in creating and managing lead-generation campaigns that drive quantifiable results.
• In-depth knowledge of digital marketing channels, marketing automation, CRM systems, and analytics tools.
• Experience in the automotive industry, SaaS, or B2B marketing space is preferred.
• Ability to create and implement data-driven strategies and analyze performance metrics for continuous improvement.
• Strong content creation and storytelling skills, with a portfolio of work demonstrating relevant marketing assets.
• A self-starter attitude, comfortable working in a fast-paced environment with the ability to manage multiple projects simultaneously.
• Exceptional communication and collaboration skills, with experience working cross-functionally with sales and business development.

Working at C-4 Analytics