Director of Media Activation and Optimisation

Job Description - Director of Media Activation and Optimisation

Director of Media Activation and Optimisation

Drive media performance by combining deep platform expertise with technology, automation, and AI. The Media Activation & Optimisation Director is responsible for maximising how clients activate and optimise media across platforms.

What you’ll be doing

This role combines hands-on expertise in digital media buying with a strong understanding of ad-tech partners such as Innovid and DoubleVerify.

You’ll focus on identifying practical ways to improve performance, streamline workflows, and scale best practices across markets.

You’ll be the practitioner who knows: "This platform just launched capability X, Smartly can automate Y, Innovid can solve Z, and if we combine them correctly we can improve performance and remove half the manual work."

Define and scale buying best practices across major media platforms

Drive adoption of Smart Bidding and platform-native optimisation capabilities

Maximise the value of ad tech partners including Smartly, Innovid, and DoubleVerify

Identify opportunities to simplify, automate and improve activation workflows

Translate platform and technology innovations into scalable solutions for markets and agencies

Partner with agencies to continuously improve activation quality, efficiency and performance

What you’ll bring

Deep hands-on experience across major digital media platforms.

Strong understanding of media buying, optimisation, and auction dynamics

Experience using ad tech partners such as Smartly, Innovid, and DoubleVerify

Curiosity about automation, AI, and emerging activation capabilities e.g. agentic

Ability to translate technical platform expertise into practical recommendations

Comfortable operating between platforms, agencies, and business stakeholders

We're all about our business and our client's businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We want everyone to feel valued and respected regardless of their race, gender, age, sexual orientation, disability, religion, or any other characteristics. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.

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Director of Media Activation and Optimisation

Job Description - Director of Media Activation and Optimisation

Director of Media Activation and Optimisation

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