Director, Open Mobilization

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1639 - Director, Open Mobilization

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Director on the Open UK Mobilization Team, you will be a senior, hands-on leader responsible for executing end-to-end technology deployments for our most strategic and complex clients. You will act as a senior peer to client and agency leadership, taking full ownership of 3-month mobilization projects designed to bridge the gap between the promise of WPP Open and the client's reality. Your role is to be the trusted expert leading a client through the entire journey, from initial discovery to final handover.

You will be a primary author of our "client-specific implementation playbooks," using your direct experience to define best practices and create scalable processes. As a senior member of the team, you will also be responsible for mentoring Managers, ensuring the quality of all deployment activities, and acting as a key subject matter expert on the practical application and optimization of the WPP Open platform. 

The Mobilization Process As the lead on a client deployment, you will be responsible for personally guiding the client through our 5-stage mobilization process. You will lead:

1. Understanding Current State: Performing the initial discovery to document the client's current workflows, data sources, and team structures.


2. Project Initiation: Setting clear goals with the client, performing a detailed "Gap Analysis" on their products, processes, and skillsets, and defining the project scope.


3. Designing Success: Leading the "Process & Tool Use Mapping" to design the future-state operating model and setting best-practice use of the platform for that specific client.


4. Delivering Change: Managing the technical setup of the WPP Open instance, creating process materials, and overseeing the delivery of training by SMEs.


5. Transition to BAU: Formally establishing ownership within the client team for each area of the plan and ensuring a successful handover.

Skills and Experience

Essential Experience:

• Experience in technology consulting, client service, or a senior operational role within a media agency.


• Demonstrated experience leading complex, multi-month projects involving technology implementation, process re-engineering, and change management.


• Deep, hands-on expertise in marketing technology platforms (e.g., planning tools, campaign management systems, analytics dashboards).


• Proven experience in a client-facing role, with a talent for managing senior stakeholders and navigating complex organizational dynamics.

Key Skills:

• Consultative Problem-Solver: The ability to diagnose complex client challenges across people, process, and technology, and design effective, actionable solutions.


• Process & Change Expert: A talent for creating clear, documented processes, mapping future-state workflows, and managing the human side of technological change.


• Exceptional Client Acumen: The ability to quickly build trust and rapport with senior clients, understand their business needs, and guide them through a structured change program.


• Operational Leader: The ability to own and execute a detailed project plan from start to finish, ensuring all milestones are met and the desired outcomes are achieved.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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