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About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The Shark Beauty Director, UKI is responsible for the strategic leadership and overall performance of a product category (e.g. Shark Beauty, Shark Clean & Home, or Ninja), with day-to-day ownership of a specific sub-category such as Hair, Home Environment, or Coffee.
Based in London with a hybrid working model (3 days per week), this role drives category growth, profitability, and market share through strong commercial leadership and disciplined execution. Working closely with senior leadership and cross-functional teams, the SS&A Category Director is a powerful market voice—ensuring everything is in place to win every day, on every SKU, and with every customer.
Own category growth and overall performance within the UKI market
Define, track, and communicate clear category objectives and KPIs
Build strong partnerships with Sales, Marketing, Supply Chain, Finance, and Product Development to deliver exceptional commercial outcomes
Lead weekly, monthly, and quarterly commercial reviews, driving short- and long-term actions
Develop and execute strategic plans to expand prioritized channels and acquire new customers in line with the Category Strategy
Identify opportunities to increase distribution and market share across customers
Monitor market trends to unlock growth opportunities and proactively mitigate risks
Oversee portfolio management including pricing, SKU introductions, and discontinuations
Ensure optimal product assortment, merchandising, and promotional strategies (short- and long-term)
Own category financial performance, including forecasting, budgeting, promotional investment, and profitability
Drive cost-efficiency initiatives and margin improvement strategies
Lead and collaborate cross-functionally across Sales, Marketing, Finance, Supply Chain, and R&D
Lead, coach, and develop SS&A leads and analysts, driving both business results and individual growth through structured performance and development planning
10+ years of experience in category management, commercial management, or a related operational role
Strong analytical capability with a strategic and critical mindset
Excellent communication and interpersonal skills, with the ability to influence and align stakeholders at all levels
Proven ability to manage complexity and multiple priorities in a fast-paced, dynamic environment
High proficiency in Microsoft Office, particularly Excel
A proactive, results-driven approach with strong problem-solving skills
Demonstrated people leadership capability with a passion for coaching and developing talent
Willingness to travel as required
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
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