Ecommerce Customer Marketing - 12 month FTC

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We\u2019re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.\n\nThe Specialist Customer Marketing role sits at the heart of Hasbro\u0027s EMEA eCommerce agenda. This is not a support role , it is an end-to-end ownership position. You will lead the full lifecycle of retailer eCommerce activations: from originating the brief and building the strategy, through to hands-on implementation, live optimisation, and post-campaign performance accountability.\n\nYou will be the eCommerce activation expert in the room, confidently challenging retailers and internal Key Account Managers on why an activation is being proposed, what success looks like, and whether the mechanics will actually drive results. You will push back where necessary, advocate for best-in-class digital execution, and hold both internal and external partners to a high standard.\n\nKey Responsibilities\n\nFull Campaign Ownership \u2014 Brief to Results\n\n * Own the end-to-end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post-campaign analysis.\n\n\n\n\n * Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success criteria \u2014 ensuring every activation has a \"why\" before it has a \"what.\"\n\n\n\n\n * Lead post-campaign debriefs with retailers and KAMs, delivering honest performance assessments with clear learnings and next-step recommendations.\n\n\n\n\nRetailer \u0026 KAM Challenge and Enablement\n\n * Act as a strategic challenger and advisor to Key Account Managers and retail partners \u2014 questioning proposed activations, stress-testing mechanics, and pushing for executions that are genuinely optimised for conversion, not just visibility.\n\n\n\n\n * Build and present the commercial case for eCommerce activations to retailers and internal stakeholders, articulating the benefit of each initiative with data-backed rationale.\n\n\n\n\n * Bring retailers along on best practice \u2014 coaching partners on what high-performing digital shelf and on-site activations look like, and why it matters to their own metrics.\n\n\n\n\nDigital Campaign Execution\n\n * Design and execute on-site retailer campaigns across sponsored placements, brand stores, A+ content, homepage features, promotional events (e.g. Prime Day, Black Friday), and editorial placements.\n\n\n\n\n * Manage campaign implementation directly within retailer portals and platforms, ensuring assets, copy, and targeting are optimised at launch and adjusted in-flight based on performance signals.\n\n\n\n\n * Define and manage retail media investment within allocated A\u0026P budgets, making real-time decisions on spend allocation based on performance data.\n\n\n\n\nDigital Shelf \u0026 Content Leadership\n\n * Own digital shelf standards across EU markets \u2014 copy, imagery, video, enhanced content \u2014 ensuring SEO optimisation across retailer platforms and search engines.\n\n\n\n\n * Lead content syndication processes to enable scalable, consistent asset deployment across markets and distributor partners.\n\n\n\n\nPerformance \u0026 Optimisation\n\n * Define KPIs, benchmarks, and measurement frameworks for all campaign activity, with a clear view of what \"good\" looks like across different retailer environments.\n\n\n\n\n * Build and execute quarterly test-and-learn plans, using results to continuously improve activation mechanics, targeting, and investment allocation.\n\n\n\n\n * Deliver regular performance reporting to senior stakeholders with confidence \u2014 presenting results clearly, owning underperformance, and proposing corrective action.\n\n\n\n\nSkills \u0026 Experience\n\n * Significant hands-on experience managing eCommerce marketing campaigns with major retail partners (Amazon, Zalando, MediaMarkt, Fnac, Smyths, or similar Pureplay/omnichannel retailers).\n\n\n\n\n * Proven track record of owning the full activation lifecycle \u2014 not just executing briefs set by others, but originating, challenging, and optimising them.\n\n\n\n\n * Strong commercial acumen: comfortable building business cases, managing A\u0026P budgets, and defending investment decisions with data.\n\n\n\n\n * Confident communicator who can challenge retailers and senior internal stakeholders constructively, with credibility backed by evidence.\n\n\n\n\n * Solid understanding of retail media platforms, on-site merchandising mechanics, and sponsored advertising within retailer ecosystems.\n\n\n\n\n * Strong SEO and content optimisation capability across retailer platforms.\n\n\n\n\n * Experience with PIM systems (e.g. Stibo), DAM platforms, SAP, or Showpad is advantageous.\n\n\n\n\n * Fluency in English required; additional European languages (French, Spanish, Italian, German) are a plus.\n\n\n\n\n * Bachelor\u0027s degree in Marketing, Business, or related discipline.\n\n\n\n\nHasbro is an Equal Opportunities Employer \n\nThe above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.\n\nInterviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed. \n