Ecommerce Director

Role:                               Ecommerce Director

Location:                      Leeds (LS15) (with hybrid working after completion of training)

Salary:                           £Competitive DOE, plus extensive benefits

Contract type:               Permanent

Employment type:          Full time

Working hours:               Monday – Friday, 37.5 hours per week

Join Pharmacy2U, the UK’s largest online pharmacy, where over 1.5 million patients trust us for award-winning health products and services through our website (Pharmacy2U.co.uk) and mobile app.

We're looking for a dynamic, experienced, and patient-focused Ecommerce Director to lead the next phase of our digital growth. This is an exciting leadership opportunity to drive commercial growth, innovation, shape our strategic roadmap, and continue delivering exceptional online experiences for our patients.

What’s in it for you?

Occupational sick pay                      

Enhanced maternity and paternity pay                        

Contributory pension 

Discounted insurance (Aviva)          

Employee discount site                                                  

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme  

In-house mental health support                                   

Free onsite parking  

Health and wellbeing initiatives      

Social events throughout the year                                

Cycle to work scheme 

Green car scheme*(subject to minimum earnings)                   

Registration fees paid (GPhC, NMC, CIPD etc)             

Long service bonus 

Refer a friend bonus                        

Blue light card                                                                 

Hybrid working

Commitment to CPD/training         

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases 

25% Discount on Pharmacy2U Private Online Doctor Services

What you’ll be doing?

• Lead, define and execute the eCommerce strategy, ensuring it aligns with wider business and patient objectives
• Lead and develop a high-performing eCommerce team, fostering a collaborative and results-oriented culture
• Drive commercial performance and conversion through best-in-class UX/UI experience, web/app personalisation, and optimised digital journeys
• Support our customer acquisition marketing team and marketing strategy to convert traffic into new customers within agreed CPA targets
• Oversee and improve on-site search, CRO, SEO, web analytics, and tagging, ensuring all areas contribute to measurable growth
• Develop and execute a robust ecommerce product roadmap for our website and app, introducing new features, content, and tools that enhance patient experience
• Champion data-driven decision-making through advanced analytics and insight generation
• Collaborate closely with Marketing, Tech, Commercial and Customer Service teams to deliver seamless cross-functional initiatives
• Ensure the digital experience across web, app, email and marketing channels are in-line with brand guidelines and toolkits
• Ensure the website meets all regulatory standards, including accessibility
• Executive level engagement to align priorities, timing and approval of activity and investment

Who are we looking for?

• Proven experience in a senior eCommerce leadership role, ideally within a D2C, retail, travel or digital services environment
• Strong understanding of eCommerce platforms, customer journeys, and conversion strategies
• Hands-on experience in UX/UI best practices, CRO, SEO, and site personalisation
• Proficient with web analytics tools (e.g. GA360, Tag Manager, CRO and personalisation) and eCommerce KPIs
• Proven experience in leading ecommerce product function, from strategy to execution, generating business value from roadmaps
• Commercially driven, data-literate, and patient-focused with a passion for digital innovation
• Personable and collaborative with proven stakeholder management and leadership skills
• Organised with strong attention to detail
• Strong written and verbal communication skills
• Be an exceptional and inspirational leader, building team culture, enjoyable working environment and talent development

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

#INDLP