Ecommerce Manager (USA)

Job DescriptionHawes and Curtis is a leading fashion brand known for its rich heritage and high-quality products. As we expand our reach, we are seeking a skilled USA E-commerce Manager to join our team in London. This role is crucial for driving the success of our USA website and ensuring it becomes the top destination for our American customers.Key Responsibilities:Develop and execute a consumer-and-product-driven E-commerce strategy tailored for the USA market.Oversee the visual and technical execution of the USA site, working closely with external agencies for seamless day-to-day operations.Identify risks and opportunities to support goal achievement.Plan and implement content and activities that align with the USA strategy, local promotions, trade plans, seasonal activities, and key strategic priorities.Conduct analysis and reporting on content and functionality performance using CMS and Google Analytics GA4.Drive key on-site KPIs such as Conversion, AOV, Traffic, Bounce Rate, and Revenue with targeted growth strategies.Work with the Head of SEO to optimise organic channels and site performance.Recommend and support A/B testing for onsite customer journeys.Help develop content plans using SEO and data to transition to a “premium strategy.”Manage merchandising and website assets to ensure optimal site look and feel.Gather and analyse data on sales and program performance, making recommendations for improvement.Collaborate with Customer Service to address site functionality and content issues.Analyse promotions and business trends to maximise product availability and positioning.Handle multiple tasks and prioritise effectively while maintaining attention to detail.Use sales and site performance metrics, web analytics, heatmaps, and personalisation data to suggest improvements.Plan exclusive GWPs, exclusives, bundles, and sampling programs to drive new customer acquisition and retention.Collaborate with Brand, Creative, and Digital teams to deliver tailored digital experiences.Skills, Knowledge & Expertise:5+ years of E-commerce experience, particularly within the USA market.Experience in the fashion industry is a plus.Solid background in Digital Marketing/E-commerce with a focus on Direct-to-Consumer (DTC) brands.Proven success in managing brand campaigns across various digital channels (email, site, digital media, social media).Passionate, collaborative, and with a can-do approach.Ability to work under pressure and adapt to changing conditions.Strong commercial thinking with an understanding of digital marketing metrics.