Email Marketing Executive

I am seeking a dedicated Email Marketing Specialist to join my client's marketing team based in Dartford. This role is ideal for someone who is passionate about crafting compelling email campaigns from conception to execution. The Email Marketing Specialist will be responsible for managing email marketing strategies that enhance audience engagement and drive company objectives.

• Manage end-to-end email marketing campaigns, including planning, targeting, setup, content creation, A/B testing, execution, reporting, and optimisation.
• Target the right audience for maximum impact with advanced segmentation techniques.
• Track and analyse key email metrics like open rates, click-through rates (CTR), and return on investment (ROI) to drive data-driven improvements. Prepare and present monthly reports detailing campaign performance and insights.
• Design email sequences tailored for lead nurturing, customer retention, and re-engagement to support the customer lifecycle.
• Collaborate cross-functionally with design, sales, and content teams to ensure the successful execution of campaigns and alignment with broader marketing strategies.

• Proven experience in email marketing or a similar role.
• Strong understanding of email marketing operations, technology, and platforms.
• Proficient in A/B testing, email optimization, and segmentation strategies.
• Excellent analytical skills and ability to derive insights from data.
• Experience with email marketing tools and CRM software.
• Strong communication and project management skills.
• Ability to work effectively across teams and manage multiple projects simultaneously.

• Competitive salary and performance incentives.
• Opportunities for professional development and career advancement.
• Flexible working hours and potential for remote work arrangements.
• Health and wellness programs.
• Generous holiday allowance and pension plan.

Apply now for immediate consideration!