EMEA Channel Manager

At Simply NUC, the EMEA Channel Manager  is responsible for strengthening and expanding our channel strategy across Europe, the Middle East, and Africa. This isn’t about building a program from the ground up, it’s about accelerating what already exists and growing with the right strategic partners. Your focus will be on evolving our presence beyond transactional resellers, bringing in new high-impact relationships (especially in the ISV space), and positioning Simply NUC solutions for enterprise success throughout the region. You’ll help us move beyond traditional hardware sales by cultivating partnerships with ISVs, system integrators, and solution providers who are shaping the future of automation, computer vision, IoT, and AI-at-the-edge.

Essential Duties & Responsibilities

• Strengthen and scale our existing partner network across EMEA, prioritizing strategic, enterprise-aligned partnerships over transactional resellers.
• Identify and engage with ISVs and solution providers that can help deliver Simply NUC’s enterprise solutions into key verticals and regions.
• Ensure partners are equipped to deliver Simply NUC solutions to enterprise customers. Drive co-selling, bundling, and joint GTM initiatives that speak to the needs of larger organizations.
• Lead partner enablement efforts, support sales planning and forecasting, and ensure partners are actively contributing to revenue goals across the region.
• Understand the regional nuances—compliance, languages, procurement trends, and business culture—and tailor partner strategy accordingly.
• Work cross-functionally with Sales, Product, Marketing, and Operations teams to ensure partners are aligned and supported across the customer journey.
• Embrace modern tools and technologies — including AI — to increase efficiency, effectiveness, and strategic impact across the business.

• Technical background or certifications in IT, Edge Computing, or AI are a strong plus
• Experience working within or alongside partner ecosystems (ISVs, VARs, MSPs, or SIs) across EMEA regions
• Proven success in a senior channel sales or business development role within EMEA, ideally in tech, hardware, or integrated enterprise solutions.
• Deep understanding of the EMEA partner landscape, including regional ISVs, MSPs, VARs, and distributors.
• Experience managing complex sales cycles and driving enterprise deals through channel ecosystems.
• Strong commercial acumen, strategic thinking, and ability to adapt to diverse regional market conditions.
• Able to travel as needed across the EMEA region to build and maintain high-impact relationships.

Supervisory Responsibilities: Yes

Travel: Up to 20%