European Brand & Transformation Lead

This is a high-impact leadership role responsible for shaping and activating a cross-functional brand strategy across multiple European markets. You'll lead the development and implementation of a master brand platform, aligning creative, media, and internal teams to drive customer relevance and commercial value.

Client Details

A globally recognised brand known for innovation, quality, and forward-thinking design across mobility, power, and lifestyle products. As part of a major brand transformation in Europe, our client is investing in building a unified, customer-centric brand platform to drive long-term growth and deeper market connection.

Description

• Translate a bold brand vision into a phased, actionable roadmap across regions, divisions, and platforms.
• Lead brand workstreams across media, creative, brand governance, internal engagement, and performance tracking.
• Develop core brand infrastructure from toolkits to engagement frameworks that empowers teams across the business.
• Ensure brand output is customer-first, culturally relevant, and commercially effective.
• Collaborate with senior stakeholders and agency partners to ensure excellence in execution and alignment to strategy.
• Be a central connector between departments aligning divisional plans with brand ambition.
• Build and lead a high-performing team, including line management of the Brand Section Manager and supporting embedded advisors.
• Champion the brand in senior leadership forums and help embed brand thinking within wider transformation programmes.

Profile

MANDATORY:

• Proven track record in B2C brand strategy, transformation, and execution within complex, matrixed organisations.
• Industry experience in Automotive, Consumer Goods/Electronics, or Retail, with strong understanding of high-value product buying and lifecycle dynamics.
• 8+ years in senior brand or marketing roles with pan-European or multi-market responsibility.
• Confident self-starter with a proactive approach to driving cross-functional and cross-market strategies.
• Skilled at connecting brand vision to business operations and enabling effective local execution.
• Exceptional stakeholder management skills, with the ability to influence and inspire at all levels.
• Deep understanding of consumer behaviour and how to translate insights into compelling brand communications.
• Experience leading agencies, overseeing creative development, and managing integrated media planning.
• Thrives in fast-paced, evolving environments with a build-as-you-go mindset.
• Demonstrated success in pan-European brand implementation.
• Commercially driven, with a strong focus on performance, KPIs, and delivering measurable impact.

NICE TO HAVE:

• Experience with internal culture or employer branding programmes.
• Exposure to transformation or sponsorship initiatives.

Job Offer

• Competitive salary ranging from £74,000 to £82,000.
• Generous holiday allowance and comprehensive benefits package.
• Opportunities to work in a collaborative and forward-thinking environment.
• Chance to make a tangible impact on the brand's success and growth.