European Brand Lead

This is a high-impact leadership role responsible for shaping and activating a cross-functional brand strategy across multiple European markets. You'll lead the development and implementation of a master brand platform, aligning creative, media, and internal teams to drive customer relevance and commercial value.

Client Details

A globally recognised brand known for innovation, quality, and forward-thinking design across mobility, power, and lifestyle products. As part of a major brand transformation in Europe, our client is investing in building a unified, customer-centric brand platform to drive long-term growth and deeper market connection.

Description

• Translate a bold brand vision into a phased, actionable roadmap across regions, divisions, and platforms.
• Lead brand workstreams across media, creative, brand governance, internal engagement, and performance tracking.
• Develop core brand infrastructure from toolkits to engagement frameworks that empowers teams across the business.
• Ensure brand output is customer-first, culturally relevant, and commercially effective.
• Collaborate with senior stakeholders and agency partners to ensure excellence in execution and alignment to strategy.
• Be a central connector between departments aligning divisional plans with brand ambition.
• Build and lead a high-performing team, including line management of the Brand Section Manager and supporting embedded advisors.
• Champion the brand in senior leadership forums and help embed brand thinking within wider transformation programmes.

Profile

MANDATORY:

• A strong background in B2C leading brand strategy and delivery within complex, matrixed organisations.
• Relevant/same sector experience in Automotive, Consumer Goods/Electronics, or Retail.
• 8+ years' experience in a senior brand or marketing role, ideally with pan-European or multi-market exposure.
• Proven ability to connect brand vision with business operations and local execution.
• Excellent stakeholder management skills able to influence, guide, and inspire across all levels.
• Deep understanding of customer behaviour and how to apply that insight to brand communications.
• Experience managing agencies, creative development, and integrated media planning.
• Comfortable working in a fast-moving, build-as-you-go environment.
• A commercial mindset with a sharp focus on performance, KPIs, and impact.

NICE TO HAVE:

• Experience with internal culture or employer branding programmes.
• Exposure to transformation or sponsorship initiatives.
• Previous pan-European brand implementation experience.

Job Offer

• Competitive salary ranging from £74,000 to £82,000.
• Generous holiday allowance and comprehensive benefits package.
• Opportunities to work in a collaborative and forward-thinking environment.
• Chance to make a tangible impact on the brand's success and growth.