Event Sales Manager

Event Sales Manager
Location: Outskirts of Crawley
Salary: £50,000 - £60,000 basic + £15,000 commission (OTE £75,000) DOE
Job Type: Full-time, Permanent

Lloyd Recruitment Services are delighted to be partnering with a growing and innovative events business in the search for a B2B Event Sales Manager to join their team. This is an exciting opportunity to play a key role in developing and growing a new international events portfolio, with strong earning potential and career progression.

Benefits:

£50,000 - £60,000 basic salary plus comms DOE
9am - 5:30pm
Free on-site parking
Private medical insurance
Wellbeing scheme
25 days annual leave plus bank holidays
Company pension
Life assuranceThe Role

As an Events Sales Manager, you will lead new business sales across a portfolio of international and UK-based events, including new launches. You'll take a strategic approach to identifying new markets, generating leads, and building a strong pipeline of clients.

Using a consultative sales approach, you will sell exhibition space and sponsorship opportunities, working closely with internal teams to deliver tailored solutions that meet client needs.

Key Responsibilities

Drive sponsorship and exhibition sales across a portfolio of events
Build and develop new business relationships within target markets
Identify and engage prospective clients through cold outreach, networking, and market research
Attend competitor events to support lead generation and market insight
Sell international clients into UK-based events where appropriate
Collaborate with marketing and production teams to develop compelling commercial propositions
Maintain accurate and up-to-date records using Salesforce CRM
Build and manage a strong, active sales pipeline
Provide regular activity and performance updates to senior leadership
Deliver against agreed KPIs and new business sales plans
Ensure smooth delivery of complex, multi-platform sales opportunities
Market Intelligence & Strategy

Monitor competitor activity and market trends
Identify new market opportunities to support portfolio growth
Contribute to new product and event development
Key Skills & Experience

Experience in international sales or launching into new markets is highly desirable
Proven experience in B2B event or exhibition sales
Strong track record of hitting and exceeding sales targets
Confident communicator with the ability to engage senior stakeholders
Consultative, solutions-focused sales approach
Highly organised with strong CRM and pipeline management skills
Proactive, driven, and commercially minded
Extra Information:

Refer a friend and earn a retail voucher worth up to £500! Full details can be found on our website.
Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.
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Only candidates based in UK and eligible to work in UK are allowed