Events Marketing Manager - Global B2B Events

Job Description Events Marketing Manager – International Events / Conferences – London

to £60k Basic plus Benefits

This role is hybrid, with c1-2 days per week in the Central London office (or more if you prefer)

NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role

This is an exciting opportunity to join a market leader in B2B publishing and conferences as a Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Financial sector.

There will also be opportunities to travel to these events in the US, Middle East, Europe and Asia, once restrictions allow.

Requirements:

3+ years of Events marketing experience, ideally within financial or professional (or any other B2B) services industries
Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes
Confident decision maker, with the ability to assess opportunities and risks and flag these to your line manager
Track record of successfully designing and delivering multi-channel marketing campaigns
Experience using some of Marketo, Salesforce, Sprinkler, LinkedIn, Twitter, CMS systems, Canva, basic Photoshop, HTML creation
Working knowledge of Excel and Google Analytics
Experience in the commercialization of events including launch events
Ability to work closely with sales and align marketing strategy to commercial objectives
Thorough knowledge of customer analytics and ability to convert data into meaningful insight
Experience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.
Willingness to develop knowledge both within the marketing discipline and the industries we serve
Experience in digital marketing techniques and channels
Establish a data-driven approach to strategic and tactical decision making
A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI
Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to the event project team

Reporting to the Head of Marketing your responsibilities will be to:

Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences - including both free delegate and paying delegate campaigns
Utilise digital and non-digital channels including but not limited to email, social media, telesales projects, search and SEO and content marketing, working with digital marketing specialists
Consider new ways that we can improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing team
Devise, implement and manage strategies to increase conversion of prospects and return of attendees
Work closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverables
Work with and coordinate deals or contras with external suppliers, media partners and PR agencies
Build and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign. This will involve regular use of the CRM system and excel
Use intuitive lead-generation techniques for data capture of new prospects
Manage and control the marketing budget for each campaign
Produce a post conference campaign analysis for each event using relevant analytics tools to track performance
Balance multiple priorities, updating stakeholders on progress and expected delivery
Work with the Head of Marketing to develop the social media strategy and use of systems such as Sprinklr across the brands, acting as a social media champion.

This role would suit someone looking to gain valuable experience within a leading multi-national brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: marketing, events, conferences, marketing executive, publishing, exhibitions, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, permanent, London, UK.