Field Marketer

About Profound

Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, our platform gives marketers visibility into how they appear in ChatGPT, Perplexity, Gemini, and beyond.

We’re building the marketing platform for the answer-engine era and we aim to be the go-to brand in the category.

That’s where you come in.

As Field Marketer, you’ll own the strategy and execution of Profound’s field marketing motion: tradeshows, regional events, ABM activations, partner programs, and multi-touch campaigns that turn real-world engagement into real revenue.

This is not a “set up a booth and hope” role. This is a roll-up-your-sleeves, get-it-done, deeply sales-aligned position.

What You’ll Do

• Build and execute multi-touch EMEA based field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives - before, during, and after the moment

• Drive Profound’s EMEA tradeshow strategy end-to-end: target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion

• Partner tightly with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up - and celebrate wins together

• Think in campaigns - get scrappy and build multichannel activations

• Actively support pipeline generation: booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum

• Design and run field ABM programs (1:few, 1:many) that combine events, direct mail, social, email, and outbound motion

• Work with partners to amplify joint go to market

• Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives

• Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality

• Track and report on performance: meetings held, pipeline influenced, conversion rates, and qualitative sales feedback

• Continuously test, iterate, and improve - this is a fast-paced environment where learning velocity matters

Success in the Role

• Sales trusts field programs and actively asks to be involved

• Tradeshows consistently result in qualified meetings, not just scans

• Campaigns are multi-touch by default (pre, during, post)

• SDRs and AEs feel supported, not surprised

• You can answer: “What did field marketing contribute this quarter?” in one slide

Who You Are

• A doer, not just a planner - you thrive in fast-moving environments and love being in the action

• You’ve built and executed field marketing or demand gen programs in B2B SaaS or tech (tradeshows, roadshows, regional events, ABM, outbound-aligned campaigns)

• You understand that great field marketing is campaigns + sales alignment, not swag and smiles

• Comfortable working side-by-side with AEs and SDRs - sharing goals, pressure, and wins

• You have strong instincts for messaging, audience targeting, and on-the-ground execution

• You’re organized, scrappy, and resourceful - when things break, you fix them

• Data-minded: you care about pipeline, influence, and what actually moved the needle

• Bonus: experience with social amplification, LinkedIn programs, partner marketing, or early-stage companies

Compensation & Benefits

For this role, the expected base salary range is £90,000– £125,000, plus equity and a full suite of benefits and perks. Final compensation will depend on skills, experience, and location.