Field Marketing Executive

The Ryobi Field Marketing Executive role (FME) is an exciting and varied position within the Ryobi UK Consumer Team. The primary aspect of the FME role is to help promote the brand within our national retail partners. As an FME you’re given the responsibility to support our retail partners’ stores within a geographic region and ultimately strive to develop sales, brand awareness and customer engagement across the region.

The FME team are also central to brand development, and they represent the Ryobi brand to end users & retail partners across their region.

Ryobi is the world’s largest and most popular cordless DIY power tool brand and is still rapidly growing. The Field Marketing Executive role is integral to Ryobi’s rapid growth and the company looks to today’s FMEs for its future leaders.

This position is full time, working from Tuesday to Saturday.

A full UK Driving Licence is required for this position as you will be travelling to different customers within your allocated region. This role requires someone to cover the Midlands territory. The successful candidate will ideally be located in or around South Birmingham or Coventry.

As part of working for TTi, we offer many exciting benefits! It’s our people that are crucial to the success of our business and therefore we offer a vast range of comprehensive benefits to our team.

- A company vehicle & fuel card

- A hotel card for business use (when required)

- Lunch allowance when travelling

- 25 days holiday + 8 bank holidays

- Private Medical & Dental Insurance

- Group Life Assurance Benefits

- Annual Gym Allowance

- Discounted Milwaukee and Ryobi products

- Access to our TTi Benefits Hub which includes discounts with many high street retailers

As well as the above benefits, the wellbeing of our employees is of utmost importance to us and we offer an Employee Assistance Programme, giving employees access to a confidential helpline 24/7.

Key responsibilities

• Maintain Ryobi branded selling locations situated in customer premises

• Build meaningful relationships with store teams and consumers

• Implement National marketing campaigns in a timely manner

• Promote the Ryobi brand and recruit customers into the 18V ONE+ platform

• Organise and deliver weekly demonstration events in stores to deliver sales

• Efficiently create journey plans to ensure all customer locations are visited during a 4-week call cycle

• Deliver effective training to retail staff to allow them to sell the Ryobi brand to end users

Required skills

• Good communication skills

• Good presentation skills (Powerpoint & verbal)

• Keen eye for retail standards (retail experience not essential but preferred)

• Good organisational skills (Good with Outlook calendar & MS Teams)

• Confident demonstrator (Hands on with power tools, full training will be given so no prior experience required)