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Field Sales Executive

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Job Description - Field Sales Executive



About Deliciously Ella


Deliciously Ella’s mission is to help people eat real food again, with more plants, more of the time. We are growing fast and we’re looking for talented, passionate, purpose-led people who share in our mission, to help us get there.  
 
Every day we work to cultivate positive change, sharing delicious, natural, plant-based recipes and food products with the aim of building the world’s leading plant-based platform.  Starting from a recipe website, the business has evolved into a restaurant, a range of plant-based food products, an app, a collection of bestselling recipe books, a podcast, and a growing social media community that sits at the heart of what we do.  
 
We launched our first food products in 2016 and have since launched a wide range of products across different categories. We work with all the major grocers and OOH retailers across the UK. We also have a growing international business in the US and Europe.   
 
Take a look at our website to read more about our story

Working at Deliciously Ella 
We have around 90 team members across two sites.  Our Head Office is based in the heart of central London, on Tottenham Court Road, and this is where our Leadership Team work, alongside our Commercial, Finance, Supply Chain, Marketing and People teams.  Our factory site near Milton Keynes produces some of our best-loved products like our energy balls, caramel cups, nut butter bites and dipped nuts.   
We believe our team members are what make our business special, and we hire extraordinary people to fulfil our extraordinary mission.  We strive for high performance and our values guide the way we work each day: 
  • proud - We act in ways that make our families, colleagues and community proud
  • think big - We think big, constantly searching for ways to grow our business
  • embrace challenges - We embrace challenges head on and enjoy problem solving
  • guardians -We’re guardians of our brand and the values it holds
  • welcome change - We thrive on change, and use it as an opportunity to innovate, learn, and grow




What are we looking for?


We're looking for a superstar Field Sales Executive to join our Commercial team and represent our brand across London’s vibrant food and drink scene. 
 
This is an exciting, hands-on opportunity to be at the forefront of our growth, engaging with customers and driving brand visibility while learning about the dynamic food and drink industry.



Purpose of the role


Sales & Growth 
  • Drive growth in London-based outlets, including gyms, cafés, convenience stores, and offices.
  • Sell our existing product range and new launches to retail, hospitality, and convenience clients.
  • Activate new accounts and expand brand reach into new locations.
Brand Visibility & Activation 
  • Boost brand visibility with point-of-sale (POS) materials and samplings.
  • Organize and execute in-store merchandising and promotional activities.
  • Enhance product availability in key locations to maximize sales impact.
Relationship Building 
  • Build and maintain strong, meaningful relationships with existing stockists.
  • Identify and nurture new opportunities for partnership and growth.
  • Reporting & Collaboration
  • Report successes and new account details to the team.
  • Collaborate with the commercial team on ad hoc tasks and initiatives.




Your team


You’ll be reporting into Imogen Bates (Senior Commercial Manager – Distributors & OOH) and working closely with Isobel Fox (Junior Commercial Manager OOH).



What you will bring (skills and experience)


We’re seeking a self-motivated, dynamic individual who thrives in a fast-paced, hands-on role. 
  
You’ll excel in this role if you are: 
A Foodie: Passionate about the food and drink industry and keen to learn more. 
Resilient: Energized by challenges and ready to bounce back from setbacks. 
Self-Motivated: Proactive and proud to take ownership of your work. 
People-Focused: A natural communicator who builds meaningful relationships. 
Team-Oriented: Willing to roll up your sleeves and support your teammates. 
Positive & Open: Adaptable, eager to learn, and full of energy. 
Organized & Dependable: Able to manage tasks efficiently and meet deadlines. 
  
Additional Requirements: 
Comfortable traveling across London.



What we expect from you (behaviours & values)


We believe our team members are what make our business special, and we hire extraordinary people to fulfil our extraordinary mission.   We strive for high performance, and our values guide the way we work each day: 
 
proud - we act in ways that make our families, colleagues and community proud 
think big - We think big, constantly searching for ways to grow our business 
embrace challenges We embrace challenges head on and enjoy problem solving 
guardians We’re guardians of our brand and the values it holds 
welcome change We thrive on change, and use it as an opportunity to innovate, learn, and grow



What we offer


You will have the opportunity to be part of a mission driven scale up business at a hugely exciting point in our growth trajectory, where your voice is heard and where you’re able to actively input in the strategic direction of our business.  Some great perks in working for Deliciously Ella include:     
  • A competitive salary
  • Free Deliciously Ella App Access for you and five friends and family 
  • Performance based annual bonus scheme of up to 10% of your base salary
  • Contributory pension scheme with the People’s Pension
  • 25 days holiday plus an extra day off for your birthday and an additional day after 5 years of service
  • Health insurance through Vitality
  • Bike2Work scheme
  • Unlimited free snacks, daily breakfast and lunch, and team lunches once a month 
  • Twice-yearly team events
  • Enhanced maternity leave (16 weeks full pay) and paternity leave (4 weeks full pay)
  • Workplace Nursery salary sacrifice scheme offering significant childcare savings
  • Twice-monthly group classes at Psycle
  • Up to 8 days per year study leave for job relevant qualifications
  • Hybrid working – 3 days in the office on Mon/Weds/Fri
  • 4pm finish on Fridays
  
Our commitment to diversity, equity and inclusion  
At Deliciously Ella we are committed to cultivating and maintaining a culture that is inclusive and diverse.  We celebrate differences and continually support all team members to be proud of who they are.  We pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexual orientation, or social class.  We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.


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