Field Sales Representative - Germany

WSR are recruiting for a fluent German speaking Field Sales Representative (Retail) to join the team for our Global client based in Germany.

Location: Any location within Germany (fully remote working with occasional travel to Head Office and Local Office)

Salary: 55K€ + Bonus + Company Car

Travel requirement: 75%+

Role overview

Overall responsibility for the support, as well as the long-term sales and profit development of the assigned target and existing customers. The focus here is exclusively on independent retailers. The aim is to open up new opportunities and potential with products and services and increase market penetration. In doing so, it is important to ensure that the best business decisions are made for both the customer and our client and that legal frameworks are adhered to.

Key Accountabilities

• Acquire new customers and grow existing accounts at store level
• Build strong relationships with key "lighthouse retailers" across organizational levels
• Prepare and deliver impactful sales presentations
• Coordinate and communicate proposals, offers, and reports in collaboration with Sales Support
• Maintain a full overview of invoices, services, and pricing for assigned customers
• Develop project plans and secure client commitments at every stage
• Collaborate proactively with other offices, departments, and teams
• Create and update strategic business plans annually
• Provide accurate quarterly sales forecasts
• Submit bi-weekly activity and performance reports to the Country Manager
• Gather and share insights on competitors and market trends
• Represent our Client at industry trade shows, exhibitions, and events
• Support test installations and follow-ups

Person Specification

Knowledge

• Deep understanding of all products and services provided
• Solid grasp of business processes and store-level operations
• Desirable: Existing network in the independent retail sector
• Desirable: Background in retail or brand presentation

Experience

• Minimum 3 years in field sales
• Proven experience with sales presentations and investment goods in German retail
• Desirable: Forecasting and year-end reporting experience

Skills & Attributes

• Excellent relationship-building and communication skills
• Strong organizational and time management abilities
• Ability to juggle multiple clients and projects effectively
• Resilient, collaborative, and hands-on
• Language skills: Fluent German, good English advantageous
• Proficient with Microsoft Office
• High attention to detail

Personal Qualities

• Confident, persuasive, and a good listener
• Strong customer focus
• Continuous improvement mindset
• Highly self-motivated and goal-oriented

Additional Requirements

• Valid driving licence
• Willingness to travel extensively (75%+ within Germany)

Please click 'APPLY NOW’ or call the WSR Team at for more info.

We appreciate the time and effort invested in your application. While we strive to respond to all applicants promptly, we kindly ask for your understanding in case of delays. If you do not hear from us within 10 days of submitting your application, please assume that, unfortunately, you have not been successful this time.

We will however keep your CV on file and review your suitability against any other vacancies we may have available.