Freelance Designer

Role: Freelance Designer

Department: Design
Reporting to: UX Designer

Duration: rolling monthly 

Working Pattern: 1 day per week

Location: London

Rate: £150 - £250 per day, depending on experience

Overview:

Beryl's Marketing team is seeking a talented freelance designer to collaborate on a variety of marketing projects. The successful candidate will be responsible for creating a range of marketing materials across various channels, ensuring consistency with Beryl's brand identity.

Key responsibilities:

• Campaign design: develop visually compelling assets for marketing campaigns, including but not limited to:
  
  
  
  • Hero assets
  
  
  • Social media graphics and videos
  
  
  • Email marketing templates
  
  
  • Print materials
  
  
  
  


• CRM support: design engaging visuals for CRM communications, such as email newsletters, promotional offers, and customer journey materials


• Social media assets: create eye-catching and on-brand graphics, animations, and videos for Beryl's social media platforms (Instagram, Facebook, Twitter, LinkedIn)


• Ad-hoc design requests: respond to a variety of ad-hoc design requests from the marketing team
  
  

Essential (must haves):

• Proven experience as a graphic designer, with a strong portfolio showcasing a diverse range of marketing materials


• Proficiency in relevant design software (Photoshop, Illustrator, InDesign, After Effects, Canva, Figma)


• A solid understanding of design principles, including typography, layout, and visual hierarchy


• Experience in designing for both digital and print media


• Excellent communication and collaboration skills


• Ability to work independently and manage multiple projects simultaneously, meeting deadlines effectively


• Strong attention to detail and a commitment to producing high-quality work


• Familiarity with social media platforms and best practices for creating engaging content.


• Experience with CRM design and email marketing best practices is a plus


• Experience working within brand guidelines and maintaining brand consistency
  
  

Desirable (nice to haves):

• Awareness of the bike/scooter hire industry or transportation


• Experience working with a business that has an app


• Understanding of print processes
  
  

Portfolio:

• Please submit your portfolio as an attachment or provide a link to your online portfolio.
  
  Any questions, please do not hesitate to contact [email protected]