Freelance Social and PR Co-ordinator - focusing on the Chinese Market

Reports to:

Creative Campaign Manager

Job Overview:

The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts. Including but not exclusive of RED, Weibo + WeChat.

Responsibilities and Duties:

• Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space

• Develop and execute influencer marketing campaigns to drive awareness and support product launches

• Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)

• Monitor industry trends and competitive activity to identify new influencer partnership opportunities

• Research and generate relevant creative content ideas that cater to our Chinese audience 

• Schedule and post all social media content on relevant platforms

• Track and report on the performance of influencer campaigns, optimising strategies as needed

• Engage directly with the community and work with community managers across social channels and customer are platforms

• Support other marketing initiatives as needed, including events, paid media, copywriting, etc

• Write and edit high-quality content for socials and occasionally PR comms

• Proofread and edit content to ensure accuracy and consistency

• Fluent in Mandarin and English (written and spoken)

• Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok, RED, Weibo, WeChat

• 2+ years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market

• Proven track record of building and maintaining strong relationships with KOLS / influencers

• Confident with excellent communication and networking skills 

• Proactive, positive attitude