Freelance Social Media Analyst - Global Communications Agency

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.

Are you passionate about leveraging digital data to uncover meaningful insights? We are seeking a Social & Digital Analyst to join our Global Research & Analytics team. In this role, you'll collaborate with Fortune 500 clients, transforming complex social and digital analytics into strategic recommendations that drive business results.

The role

• Start date = early June 2025 


• Duration = full time (4 to 5 days p/week) for an initial 3 months (potential opportunity for temp to perm for those interested).

The day to day

• Research & Analysis: Design and implement research methodologies to collect and analyse social and digital data.


• Strategic Recommendations: Translate data-driven findings into high-level strategic insights for clients and internal teams.


• Client Partnership: Advise clients on integrating insights into their operations and outputs, becoming a trusted partner.


• Trend Monitoring: Stay abreast of developments on key social platforms, leveraging them innovatively in your work.


• Quality Assurance: Ensure processes are followed, maintaining documentation and developing quality control plans.


• Stakeholder Engagement: Engage with client stakeholders to align measurement approaches with business needs.


• Issue Escalation: Proactively identify and escalate issues impacting timelines, budgets, or data quality.

About you

• Experience: minimum of 4 years in marketing or communications analytics, with a focus on social media.


• Project Management: Proven ability to set priorities, meet deadlines, and manage projects effectively.


• Social Media Expertise: In-depth knowledge of platforms like LinkedIn, Instagram, YouTube, Facebook, and TikTok, including data sourcing and native analytics.


• Tool Proficiency: Hands-on experience with tools such as Sprinklr, Talkwalker, NewsWhip, Tubular, Brandwatch, Audiense, StatSocial, and Tagger.


• Influencer Analysis: Strong background in influencer identification, vetting, and monitoring.


• Trend Analysis: Ability to identify audience-relevant trends using various sources, including social and secondary research.


• Research Compilation: Skilled in compiling narratives from multi-source desk research.


• Analytical Skills: Strong analytical and deductive reasoning abilities to translate findings into actionable insights.


• Technical Skills: Proficiency in MS Excel, MS PowerPoint, Google Sheets, and Google Slides.


• Communication: Excellent written and verbal communication skills, capable of presenting findings to diverse audiences.


• Adaptability: Self-starter with the ability to be flexible and precise under tight deadlines.


• Curiosity: Comfortable asking insightful questions to quickly get to the heart of issues while maintaining a big-picture perspective.


• Bonus: Experience with paid media tools, AI tools like ChatGPT or Google Gemini, or audience research tools like GlobalWebIndex.

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