General Manager

Location: Good Tuesday HQ, Lanteague Studios, Scotland Road, Zelah, Cornwall, TR4 9JG
Salary: Between £38,000 and £51,000 per annum, depending on experience
Hours: Full-time, 37.5 hours per week (flexible hours)
Reports to: Directors
(Please note – this is NOT a remote role)

About Good Tuesday

Good Tuesday is a startup and certified B Corp — a female-led brand that creates stationery for people who want to organise all areas of life, in style. From design-led annual calendars to diaries, weekly planners and notebooks, our products are printed in England and created in a sustainably conscious and ethical way.

We take work seriously, but don’t take ourselves too seriously.

Role Overview

We’re looking for an experienced General Manager to help us scale Good Tuesday’s operations and drive commercial growth, while maintaining our strong commitment to sustainability and culture. You’ll lead operational excellence, streamline processes, and ensure our business is set up for profitable, sustainable growth. This is a hands-on role for someone who thrives on turning strategy into results, building high-performing teams, and delivering projects that move the business forward.

Key Responsibilities

Empowered Leadership

• Drive operational excellence through strong leadership, delivering measurable improvements in productivity, efficiency, and team performance
• Lead with trust and humility, empowering people to take ownership of their roles and projects
• Accountability; support and build our framework for OKRs
• Collaborate with the Directors on business planning and team priorities

Operations & Administration Management

• Lead day-to-day operations, removing obstacles and enabling the team to perform at their best
• Process Map, implement and refine SOPs to improve productivity and reduce waste, using Lean principles
• Monitor and report on key business metrics to support data-driven decision-making
• Support financial administration in collaboration with our accountants and Directors
• Help embed sustainable practices into everyday operations, aligned with our B Corp values

Team Coordination & Culture

• Coordinate recruitment, onboarding, and people support (with external HR help where needed)
• Oversee warehouse team rotas, holiday calendars, away days, off site days.
• Act as a central point of communication - making sure people are clear on goals, and feel supported at the same time.

Project Management

• Lead internal projects from scoping to completion, ranging from warehousing and logistics projects, system implementation etc.
• Coordinate across departments to ensure timely delivery and clear responsibilities
• Track progress, manage risks, and keep stakeholders informed
• Bring structure, energy, and focus to projects that support Good Tuesday’s growth

Required Skills & Experience

This is a GM role that leans heavily into warehousing and operations, as that is a key function withing this business.

Essential

• Proven experience in a leadership or general management role — ideally in an eCommerce or product-based business
• Ideally you have operations and warehousing experience
• Well versed in software systems like ERP's or WMS's, undertsanding the critical workings of systems like these.
• Excellent communication skills, both written and verbal
• Strong operational ability and confidence working with budgets, reporting, and performance data
• Highly organised and able to manage multiple projects
• A calm problem-solver and clear thinker, even under pressure
• Comfortable working in a fast-paced, startup environment
• Alignment with our values as a B Corp and belief in the role of ethical business
• Confidence using digital tools and systems (e.g. spreadsheets, project software, cloud-based docs)
  

Desirable

• Experience product based businesses
• Experience in eCommerce
• Familiarity with wholesale operations and logistics

Culture

When you join Good Tuesday, you become part of a close-knit, values-driven team. We place equal value on every team member and work collaboratively to keep the business running smoothly.

Everyone — including the founders — is happy to jump in and help wherever needed. We’re looking for someone with a flexible, can-do mindset who thrives in a changing environment and enjoys working as part of a supportive, purpose-led team.

Our Commitment to Equity

Good Tuesday is an equal opportunity employer. We believe diverse teams build better businesses, and we are committed to creating an inclusive, equitable, and supportive workplace where everyone feels valued. We welcome applicants from all backgrounds and experiences and are actively working to remove barriers in our recruitment and employment practices.

What We Offer

• Full-time, permanent contract based at Lanteague Studios, Zelah, Cornwall
• Competitive salary (£38,000–£51,000 depending on experience)
• Flexible working hours
• 20 days holiday + 8 bank holidays
• Product allowance and staff discounts
• NEST pension scheme
• Ongoing training and development
• Healthy Workplace pledge with annual health checks
• Ride share scheme & cycle to work scheme
• Monthly personal budget to spend at one of the on-site cafés
• Eye care vouchers
• Weekly team lunch
• Regular team socials
• Paid volunteering days
• And more