General Manager USA

General Manager - Golf Multi Brand Ecom Business - Florida - Competitive

A leading Golf Ecom & standalone Retail business are searching for a General Manager to lead their US operations.

This position defines the regional strategy for US retail & eCommerce operations.

Provides the overall direction and leadership within the team and creates a culture that inspires high contribution, performance, and quality. Working closely with the umbrella organisation based in the UK to achieve a consistent and uniform approach across territories delivering one brand experience.

Additionally, the role will foster cross functional relationships with the following global teams: Site Operations, Product Management, Brand Marketing, Social & Content teams.

Essential Functions and Key Responsibilities:

• Responsible for sales in the US eCommerce channel, owning P&L, and ensuring that annual AOP targets are achieved. Measure performance, working closely to identify KPI's, success metrics, and areas for growth.
• Lead, inspire, develop, and manage the team to perform at the highest level and support world-class brands.
• Own and drive the full PnL
• Lead the eCommerce team to set the overall region strategy and ensure it is aligned with global initiatives and priorities.
• Define and own shared metrics across groups.
• Establish strong relationships among cross-functional teams in the UK to deliver on these shared team goals.
• Develop and build relationships within the golfing community to optimize opportunities - specifically at retail Country Club level
• Leverage data and analytics to segment audiences, personalize messaging, and improve conversion rates.
• Work with internal and external brand teams to develop merchandise vision and strategy for our consumer facing products balancing business needs and capabilities
• Work with digital product teams to establish and execute an effective, prioritized roadmap to deliver on key revenue driving initiatives.
• Increase our understanding through analysis of what our core customers want and do on a daily, weekly, and monthly basis.
• Partner with cross-functional teams including other eCommerce, and Wholesale, as well as new distribution channels to engage our customers in new ways with the ultimate goal of growing revenue.
• Maintain and oversee specific relationships with external partners to evolve and develop additional consumer reach.

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