General Sales Manager

Title: General Sales Manager (B2B)
Salary: £60,000 - £65,000 + Car Allowance
Sector: FMCG (Food)
Location: This role is either on the road visiting customers or WFH. Plus once a month at HQ in Hertfordshire

This is a brilliant opportunity to join a well-established FMCG operation that has gone from strength to strength over multiple generations!

Managing a team of 6 - you'll play a pivotal role in driving sales for this business and help them break the 9-figure turnover mark!

Accounts will vary in size but expect to work with c. £8M size accounts - nationwide - providing highly sought after products to major wholesalers.

What you'll be doing:

• Leading and inspiring a sales team to hit and exceed KPIs
• Managing your own portfolio of customer accounts
• Coaching, mentoring, and supporting team development
• Collaborating cross-functionally with NPD, technical, and logistics teams
• Driving commercial performance through smart negotiation and account growth
• Analysing sales data and implementing improvements using CRM and reporting tools
• Representing the customer in product development and sustainability discussions

We're looking for someone who:

• Has a proven sales background in the food industry
• Brings experience selling into wholesalers or food manufacturers
• Can confidently lead a team and manage their own accounts
• Is data-savvy and comfortable using Excel, CRM, and reporting dashboards
• Understands how to align ESG values with customer expectations
• Thrives in a fast-paced, collaborative environment

What's in it for you:

• A visible and influential role within a respected business
• The chance to lead a capable team and shape sales strategy
• Opportunities for development and progression
• Competitive package with benefits
  
  

If you're ready to lead from the front and drive growth in a business that values people, product, and performance - Apply now for a confidential conversation.