General Sales Manager

General Sales Manager

Coulsdon, Croydon
£85,000 OTE + Company Car

We are currently recruiting for an experienced and driven General Sales Manager to join a successful franchised car dealership in the Croydon area.

This is an outstanding opportunity for a proven automotive leader to take responsibility for both new and used vehicle sales, lead a high-performing team, and drive exceptional commercial results within a busy dealership.

The Role

As General Sales Manager, you will be responsible for the overall performance of the sales department, leading by example to maximise profitability, customer satisfaction, and team performance.

Working closely with senior management, you will develop and implement strategies to grow the business while ensuring the dealership consistently achieves its sales and financial objectives.

Key Responsibilities

Lead, motivate, and develop the Sales team across new and used vehicle sales
Drive performance to achieve vehicle, finance, insurance (F&I), and profitability targets
Oversee budgeting, forecasting, and sales planning to support business growth
Manage stock levels and vehicle availability to maximise sales opportunities
Lead the sales process, ensuring exceptional customer satisfaction at every stage
Support, coach, and develop the sales team through regular performance management
Handle complex customer enquiries and escalations professionally
Ensure full compliance with manufacturer standards and FCA regulations
Monitor KPIs and implement strategies to drive continuous improvementAbout You

Previous experience as a General Sales Manager or Sales Manager within a franchised automotive dealership
Premium brand experience would be advantageous
Proven track record of delivering strong commercial and financial results
Strong leadership skills with the ability to inspire, coach, and develop high-performing teams
Commercially minded with excellent stock management and sales planning experience
Excellent communication, negotiation, and organisational skills
Customer-focused with a commitment to delivering exceptional service
Stable career history demonstrating progression and success within automotive retailWhat's on Offer

Competitive OTE of £85,000
Company car
Performance-related bonus scheme
Comprehensive manufacturer training and leadership development
Clear career progression opportunities within a successful dealer group
Life insurance and contributory pension scheme
Access to an employee rewards and discounts platformWhy Apply?

This is an exceptional opportunity to join a successful dealership in a senior leadership position where you can influence business performance, develop your team, and build a rewarding long-term career with an established automotive retailer.

Candidates must be eligible to work in the UK without restriction.
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Performance Resourcing also recruit for Sales Managers, Aftersales Managers, Transaction Managers, Vehicle Technicians, Service Advisors, Parts Advisors, Sales Executives, and a wide range of automotive management opportunities. Contact us to discuss your next career move
Only candidates based in UK and eligible to work in UK are allowed