German Copywriter - 12m FTC

Company : Gymshark

Job Type : Full Time

Solihull, United Kingdom

Job Description - German Copywriter - 12m FTC

OVERVIEW:

12 Month Fixed Term Contract.

Words have power. They inspire, connect, motivate and build communities. As a German Copywriter, you'll play a key role in bringing our brand voice to life across German-speaking markets, ensuring every message feels authentic, engaging and true to our identity.

You'll work closely with creative teams and fellow copywriters to craft compelling content that resonates with audiences, from high-impact campaign messaging to everyday brand communications. This is an opportunity to shape how our brand is experienced by millions of customers while helping to evolve and strengthen our voice in German-speaking territories.

We're looking for someone who is passionate about language, storytelling and creating meaningful connections through words. If you're a creative thinker with an eye for detail and a love of impactful copy, we'd love to hear from you.

WHAT YOU'LL BE DOING:

Create engaging, high-quality copy across campaigns and core brand communications.

Adapt and localise content for German-speaking audiences while maintaining brand consistency.

Collaborate closely with English-speaking copywriters and creative teams on global campaigns.

Apply brand tone of voice effectively to inspire, inform and engage customers.

Produce compelling copy that reflects the brand's vision, values and personality.

Work with stakeholders across the business to support product and brand storytelling.

Identify opportunities to enhance and evolve brand communications within German-speaking markets.

Take ownership of creative campaign copy and contribute innovative ideas.

Research, develop and refine content that delivers strong audience engagement.

Continuously develop your writing expertise and understanding of marketing trends and consumer behaviour.

WHAT YOU'LL NEED:

Essential Criteria:

Native-level or fluent German language skills.

Strong written and verbal English communication skills.

Experience creating engaging copy, storytelling or content for a defined audience.

Excellent writing, editing and proofreading abilities with exceptional attention to detail.

The ability to balance proactive content development with reactive business needs.

A good understanding of marketing principles and content performance.

A genuine passion for language, communication and the power of words.

Strong collaboration skills with the ability to work effectively across teams.

Creativity, curiosity and a desire to continually improve and develop.

A proactive, positive and authentic approach to work.

CLOSING DATE: FRIDAY 4TH SEPTEMBER

LOCATION:Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

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German Copywriter - 12m FTC

Job Description - German Copywriter - 12m FTC

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