Global Digital Marketing Manager

Global Digital Marketing Manager

Full-time, Permanent

Location: Hybrid, with a requirement to work from HALO’s office (usually London, but could be Salisbury, Wiltshire) occasionally.

Salary: £50,066 - £56,366 (dependent on experience)

About HALO:

The HALO Trust is the world’s largest and oldest international humanitarian mine action non-government organisation (NGO). For over thirty years, we have been saving lives and helping war-torn communities recover, by making their land safe. Our mission is to protect lives and restore the livelihoods of those affected by conflict.

HALO is known for its work to clear landmines, but we also lead on dealing with unexploded ordnance, from bullets to aircraft bombs, and we educate communities to keep them safe. In addition, we build safe arms stores and systems for securing guns. HALO was established in Afghanistan in 1988 and now employs over 12,000 staff in 30 countries and territories.

About the role:

We’re looking for an unremittingly data-driven Digital Marketing Manager to drive the continual improvement of how we engage and grow our community through digital marketing activities.

An expert in digital advertising and email marketing, you’ll have the drive and attention to detail to be optimising constantly to make sure our digital marketing delivers the best possible results.

We’re in the process of defining our digital strategy and there’s much more we want to do to achieve three key aims:

• position HALO as the leading NGO tackling the causes and consequences of conflict
• build the HALO brand, prioritising the US and Europe
• bring strategic creativity to our fundraising efforts (in particular, individual giving) and support stewardship of government and philanthropic partners.

This role will make sure our digital marketing fulfills its potential in helping us meet these aims. The key focus is digital engagement – you’ll be responsible for increasing reach and driving response.

You’ll manage our search advertising, using data to optimise constantly and test different approaches to improve performance. Alongside this, you’ll plan and deliver high-impact email marketing activity, from lead generation and conversion to retention and reactivation.

Reporting to the Head of Digital Platforms, this is a fantastic opportunity to join a growing digital team and play a key role in transforming the way we communicate with our external audiences.

Responsibilities:

• Work with the Head of Digital Platforms to develop an audience-led digital marketing strategy that aligns to our communications strategy
• Work in collaboration with the Content team, who are responsible for developing HALO’s website, social and email content; provide insights to ensure maxmimised performance of the content developed
• Hands-on management and optimisation of digital marketing, including A/B testing, using data to make decisions and recommendations on when to increase or reduce our expenditure.
• SEM
• Lead and manage our Google Ads (Ad Grant and paid)
• Ensure our Ad Grant ad groups are updated regularly in line with organisational priorities and the available spend is maximised
• Design and deliver paid advertising campaigns (set-up, monitoring, tweaking based on performance, pausing)
• Explore additional SEM opportunities
• Email

• Lead and manage our email programme, including advising content producers on how to create engaging, relevant and impactful content
• Maintain an overarching schedule of all planned marketing emails to ensure that our email programme is organised, consistent and delivers the right messages to the right audiences at the right times
• Map the supporter email journey from point of acquisition through to retention and reactivation; build, manage and optimise email journeys using automation and journey-building tools
• Coordinate production of regular e-newsletters, ensuring input from teams across the organisation
• Maintain our email templates
• Plan data selections, prepare campaign lists and set up data integrations, ensuring customer data is always handled according to data protection good practice

• SMM
• Support the Social Media Manager to deliver paid social media advertising

• Develop a good understanding of how digital marketing fits into our wider digital work and contribute to an operational plan for how all these digital components can be best optimised to work together, including our website, SEO and organic social media
• Develop relationships with key teams at HALO, understanding their priorities and supporting them to use digital marketing to meet their objectives
• Provide strategic digital marketing insight and analysis to comms and fundraising teams; develop and optimise digital marketing plans
• Provide support and consultancy to enable fundraising teams to drive forward the income potential and engagement of fundraising campaigns
• Implement improvements for enhancing data collection and ensure our reporting and analysis through improved tracking and behavioural analysis
• Lead on devising, implementing and monitoring a range of test activities that will enable us to learn more about how best to engage our supporters and other stakeholders
• Design, implement and maintain a suite of digital reports; provide timely and relevant business intelligence; support evaluations of our digital marketing activity
• Keep up to date with online marketing trends including those in the fundraising sector, scoping opportunities for testing and trying new ideas

Who we're looking for:

• Expert knowledge of SEM and email marketing, and what content works for which audience

• Good understanding of multichannel communications campaigns
• Excellent knowledge of media purchasing in a digital environment, covering the main channels but with a particular focus on Google Ads and Meta
• Expert in email marketing platforms (we use Dotdigital)
• Demonstrable experience of how to use digital marketing across a number of channels, ideally in the context of a charity and within a customer-relationship-management context
• Track record of delivering significant improvements in digital marketing
• Strong understanding of digital best practice in delivering customer/supporter journeys
• Sound understanding of digital content design practices (writing for the web, plain English, designing impactful emails, accessibility issues, UX research)
• Familiarity with analytics tools such as Google Analytics; ability to monitor and evaluate performance based on data and insight
• Understanding of GDPR and its implications for digital marketing
• Proven ability to manage multiple projects and deadlines simultaneously

Attributes

• A natural communicator who builds relationships easily
• Passion for a data-driven approach, with a commitment to digital analysis, optimising, testing and learning
• A flexible team player
• Strategic thinker
• Strong on delivery (eg experience as project manager or similar)

The benefits of working at HALO:

• Salary of £50,066 - £56,366 dependent upon experience
• Annual Leave: 25 days plus bank holidays

• Non-contributory life assurance (3 x salary)
• Pension contributions matched by HALO up to 5%
• Private medical health cover
• Emergency medical insurance when travelling overseas
• Occupational Health services including physiotherapy support and counselling support
• Flexible working policy

How to apply:

Please submit a CV (no more than 2 pages) and a cover letter (no more than 1 page) outlining how your experience matches the key skills and competencies required by 13th July 2024. We reserve the right to amend the closing date depending on the number of applications received.

The HALO Trust is an Equal Opportunity Employer and does not discriminate against any applicant for employment because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

The HALO Trust is committed to a culture that is both diverse and inclusive and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

The HALO Trust is committed to ensuring that it provides a safe and trusted environment which safeguards and promotes the welfare and wellbeing of anyone who comes into contact with, or is part of, the Charity, with a zero-tolerance approach to behaviours which challenge this.