Global Social & Influencer Marketing Manager

The role

RMA is looking for a senior social and influencer manager to help shape and scale best-in-class influencer, advocacy and social commerce programmes for a global portfolio in the FMCG or personal care and wellbeing space. This is a strategic and hands-on role for someone who can set direction, build frameworks, guide markets and turn performance data into action.

Based in London, this hybrid role suits someone with significant experience leading social and influencer marketing in a large organisation or agency environment. RMA is at an exciting and critical phase of growth and, as it evolves, wants to bring together more passionate people who share its values.

What you'll do

• Define and evolve the social, influencer and advocacy strategy for a global portfolio, creating clear frameworks that markets can adopt.


• Lead measurement and optimisation approaches that demonstrate impact and improve social-first return on investment.


• Shape and support the social commerce roadmap, including creator-led commerce and affiliate models, to unlock growth opportunities.


• Identify emerging platforms, technologies and partnership models that can strengthen future marketing capability.


• Develop practical playbooks, guidance and standards to support consistent, high-quality execution across regions and brands.


• Partner with cross-functional teams to improve effectiveness, align priorities and embed social and influence into wider marketing transformation.


• Use analytics, social listening and performance insights to inform recommendations and decision-making.


• Lead multiple high-priority initiatives in a fast-paced, international environment while maintaining clarity, pace and attention to detail.

What you'll bring

• Extensive experience in social and influencer marketing and social media, ideally gained in a large global business or agency.


• The ability to influence senior stakeholders and work effectively across matrixed, cross-functional teams.


• Strategic thinking combined with practical delivery: you know how to turn ideas into measurable results.


• Strong knowledge of creator ecosystems, advocacy, social platforms and social commerce trends.


• Confidence using data, analytics and insight to assess performance and guide optimisation.


• A commercial mindset and an understanding of how social and influence activity supports growth.


• Excellent communication and presentation skills, with the ability to simplify complexity and build alignment.


• Comfort leading several workstreams at once and prioritising effectively in a changing environment.


• A global mindset and the ability to adapt recommendations to different markets, cultures and consumer contexts.


• A genuine interest in culture, digital behaviour and the evolving role of responsible marketing.

About Responsible Marketing Advisory

When brands act responsibly in the media and marketing environment, their success deepens. Responsible marketing covers a broad set of criteria, from a baseline of standards in brand safety, governance and compliance through to future-proofing work in sustainability, inclusion and diversity, and ethical marketing practice. RMA helps make media and creative fit for progress.

RMA is culture-first. We believe people, clients and profit are the building blocks of our ecosystem. Culture powers all three, and when the ecosystem is balanced, we all win.

We're all about our business and our clients' businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.

Responsible Resourcing Agency · responsible-resourcing.com