Group Marketing Manager

Group Marketing Manager

We are seeking an experienced and driven Group Marketing Manager to lead and deliver our marketing strategy across my client's business. This pivotal role will oversee a small team and be responsible for the successful execution of marketing activities for our global exhibitions portfolio, membership marketing, and corporate brand initiatives.

You will work closely with a range of internal stakeholders to ensure marketing efforts directly contribute to commercial success, member engagement, and brand positioning across all channels.

Key Responsibilities:

• Marketing Strategy & Campaign Management:
  
  • Lead the development and execution of annual marketing strategies and tactical plans across:
    
    • Exhibitions: Driving visitor, exhibitor, and sponsor engagement.
    • Events: Including conferences, awards programmes, and webinars.
    • Brand & Membership Marketing: Focusing on acquisition, engagement, and retention of members.
• Stakeholder Engagement:
  
  • Work collaboratively with key teams:
    
    • Sales: Align marketing strategies to support exhibitor and sponsor growth.
    • Membership: Ensure marketing drives member acquisition, engagement, and retention.
    • Content & Events: Maximise the impact of all content (in-person and online) to drive audience engagement and participation.
• Budget Management:
  
  • Manage marketing budgets effectively, ensuring alignment with corporate forecasts and demonstrating clear ROI on activity.
• Brand & Communications:
  
  • Ensure consistency of brand identity and messaging across all marketing materials and channels.
  • Liaise with PR agencies to amplify messaging across exhibitions, events, membership communications, and the wider corporate brand.
• Performance & Analytics:
  
  • Work closely with the Insights & Analytics team to monitor performance through agreed KPIs, providing regular reporting and actionable insights to the Head of Marketing & Events and the Senior Management Team (SMT).
• Team Leadership:
  
  • Lead, develop, and motivate the marketing team, setting clear objectives, providing ongoing feedback, and supporting professional growth.
  • Address underperformance in a timely and constructive manner.
• External Partner Management:
  
  • Manage external consultants to ensure high-quality delivery against objectives, and evaluate their performance based on ROI and KPIs.
• Sustainability & Compliance:
  
  • Champion best practices in sustainability across all marketing activities, supporting continuous improvement initiatives.
  • Ensure compliance with ISO 20121 requirements, particularly in relation to competence and awareness.

What We’re Looking For:

• Proven experience in leading marketing teams within exhibitions, events, or membership-based organisations.
• Strong strategic thinking combined with hands-on delivery experience.
• Excellent stakeholder management skills with the ability to influence at all levels.
• Commercially minded with a focus on ROI and performance metrics.
• Confident in budget management and agency/partner oversight.
• Outstanding leadership and team development capabilities.

This is a hybrid role - 3 days office, 2 days wfh. Full time.

If the above sounds like you, do not hesitate to apply now!

Please note, unfortunately due to volume, only successful applications will receive a response.