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Group Marketing Manager

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Job Description - Group Marketing Manager

We are seeking a proactive and detail-oriented Marketing Manager to lead and optimise our marketing activity across a range of digital platforms and campaigns. This role will be instrumental in enhancing customer engagement, promoting our offerings, and driving revenue growth through data-led marketing strategies. 

Key Responsibilities 

HubSpot CRM Management 

  • Maintain, configure, and optimise HubSpot CRM for marketing automation, lead nurturing, and reporting 
  • Develop and manage workflows, email campaigns, and customer segmentation 
  • Generate actionable insights from CRM data to improve conversion and retention 
  • Ensure data cleanliness and integrity 

Digital Marketing Campaigns 

  • Plan and execute digital campaigns across email, social media, and paid media 
  • Work with venue managers to build campaign calendars and support local marketing initiatives 
  • Use data and analytics to monitor performance and refine strategies 

Content Creation & Management 

  • Coordinate content production for web, social, email, and other channels 
  • Manage internal and external creative resources including photography, video, and design 
  • Ensure consistent branding and messaging across platforms including onsite POS

Website & SEO 

  • Manage and update website content in alignment with SEO best practices 
  • Collaborate with developers to improve UX and conversion 
  • Monitor site analytics to identify and implement optimisations 

Get Golfing App Management (Pacesetter) 

  • Oversee functionality, updates, and integration of the Get Golfing App 
  • Collaborate with developers and support teams to enhance user experience 
  • Train and support staff and members in app usage 

Community Engagement & Charitable Initiatives 

  • Work closely with the Charities and Communities team to promote outreach programmes and fundraising initiatives 
  • Create marketing content that highlights our charitable impact 
  • Support campaigns aimed at increasing community involvement and awareness of Get Golfing’s mission 
  • Strong understanding of CRM, marketing automation, and analytics (HubSpot experience preferred) 
  • Proven experience in digital marketing (email, social media, SEO, content marketing) 
  • Excellent communication, writing, and interpersonal skills 
  • Highly organised, with strong attention to detail and ability to manage multiple priorities 
  • Experience in the golf, leisure, hospitality, or charity sectors is a plus 
  • Ability to work both independently and collaboratively in a dynamic environment 
  • Pension Plans
  • Training & Development
  • Free Golf
  • 50% discount on food and beverage
  • Staff referral programme
  • £28k - £34k depending on experience
Original job Group Marketing Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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