Group Marketing Manager

The AA has introduced a new Strategy, Planning and Operations function within Group Marketing. This role is integral to the success of the new function, leading on dual day-to-day responsibilities which cover Strategy and Planning across Group Marketing and the transformation of Customer Operations Communications to a more digital-led experience.

You will build up a central view of what everyone across Marketing is up to, with a focus on improving strategic alignment of all group marketing communications (from Brand, to CRM, to Digital Marketing across every business area) through new monthly, quarterly, and annual planning review processes. You will also be supporting the delivery of integral strategic marketing initiatives, such as reviewing group segmentation and evolving marketing effectiveness.

In addition, the Customer Operations part of the role involves operating the day-to-day relationship with our new end-to-end supplier, Paragon, who is responsible for managing fulfilment of all transactional communications and Marketing DMs. As part of a high-profile Marketing transformation project, you will be responsible for working across the business and with Paragon to transform the customer experience to a more effective and efficient operation based on new capability, prioritisation, and focus.